GraphEffect Appoints Sales and Marketing Leadership

SANTA MONICA, Calif.--(EON: Enhanced Online News)--GraphEffect, a social marketing software company, announced today the appointment of David Pollet as Vice President of Sales, and Jennifer Cooley as Vice President of Marketing and Business Development. The two positions are newly created, reflecting the company’s significant growth since its founding in 2010. Both executives will report to James Borow, the company’s Chief Executive Officer.

“With the upcoming release of GraphEffect 2.0, we are ready to build out our sales and marketing infrastructure globally and are excited to have industry experts like David and Jennifer lead the charge.”

“Following two years of profitable growth working with global brands and agencies, we’ve established a lead in paid social media and a platform for scale,” said James Borow, CEO of GraphEffect. “With the upcoming release of GraphEffect 2.0, we are ready to build out our sales and marketing infrastructure globally and are excited to have industry experts like David and Jennifer lead the charge.”

David Pollet, 38, brings over 15 years of digital sales and marketing leadership experience, most recently serving as SVP of Sales at [x+1] where he managed sales and account management for the digital marketing hub provider. Through David’s leadership, [x+1] scaled revenues 5X during his tenure. Prior to [x+1], David led national sales teams at Bankrate.com and Andover.net. David also brings deep marketing expertise having led digital advertising for both Bank of America and LendingTree. In his role at GraphEffect, David will oversee all aspects of sales strategy and revenue performance nationally. He received his degree from Colby College and currently resides in Charlotte, North Carolina.

Jennifer Cooley, 31, most recently served as General Manager at Buddy Media, where she launched the company’s paid media offering. Prior to that role, Jennifer helped build Collective Media, a full service provider of media and technology solutions for display and video advertising, over a span of five years. She joined the company as its third employee, going on to hold a number of positions of increasing responsibility within the sales department until ultimately serving as National Director of Agency Relations and Sales Development. Spearheading marketing strategy and brand innovation at GraphEffect, Jennifer will drive the company's corporate and product positioning, branding and identity, public relations and demand generation campaigns. Jennifer studied creative writing at the University of Arizona and currently resides in New York City.

GraphEffect enables companies to seamlessly integrate and manage their advertising and conversational marketing programs on a single platform. Large brands orchestrating multiple marketing agencies can use GraphEffect's collaboration tools to coordinate their efforts and measure bottom line impact. The company's platform is designed to work with any current or future social media channel, with the first release focusing on Facebook.

Mr. Pollet and Ms. Cooley are the latest executives to join GraphEffect’s growing management team. In October 2011, Stephano Kim, former president and COO of [x+1], was named president of the company.

About GraphEffect

GraphEffect, a social marketing software company, enables companies to seamlessly integrate and manage their advertising and conversational marketing programs on a single platform. Large brands orchestrating multiple marketing agencies can use GraphEffect's collaboration tools to coordinate their efforts and measure bottom line impact. The company's platform is designed to work with any current or future social media channel, with the first release focusing on Facebook. GraphEffect was founded in 2010, and is backed by venture capital firms Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures, and Baroda Ventures. The company has offices in Los Angeles, New York and Chicago.