Elvis Presley Enterprises Announces Preliminary Contests in the Search for the Ultimate Elvis Tribute Artist in 2012

Contests taking place during worldwide 35^th anniversary celebration of the life and legacy of the King of Rock ‘n’ Roll

MEMPHIS, Tenn.--(EON: Enhanced Online News)--Elvis Presley Enterprises, Inc. (EPE) announced today that a record number of preliminary contests will be taking place around the world as part of the sixth annual search for the “Ultimate Elvis Tribute Artist.” Contestants will be chosen at licensed preliminary venues being held at fairs, festivals, theaters and other venues. The semifinal rounds and final round will be held during Elvis Week 2012 which will take place in Memphis, August 10 - 18, 2012.

“These contests give Elvis fans worldwide an opportunity to experience his music in a fun and unique way that we’ve seen continue to grow in popularity.”

“In 2012, during the 35^th anniversary, you’ll see Elvis’ life and legacy celebrated with concerts, festivals, special events and unique product releases taking place in countries around the world,” said Scott Williams, Vice President of Marketing and Media for EPE. “These contests give Elvis fans worldwide an opportunity to experience his music in a fun and unique way that we’ve seen continue to grow in popularity.”

Judges at each venue will look for the “best representation of the Elvis legacy” in vocals, style, stage wear and stage presence. The best overall performer will be named the “2012 Ultimate Elvis Tribute Artist.”

In addition to the preliminary contests, fans can also enjoy some of the previous ultimate Elvis tribute artists on tour now in Elvis Lives: The Ultimate Elvis Tribute Artist Event, which is performing in 29 U.S. cities through March 19, 2012.

The 2011 Ultimate Elvis Tribute Artist Contest winner, Cody Slaughter, can be seen performing the role of Elvis in the North American tour of “Million Dollar Quartet” and 2008 Ultimate Elvis Tribute Artist Contest winner, Brandon Bennett, is performing the role of Elvis in the Chicago cast of “Million Dollar Quartet.”

Preliminary rounds of the Ultimate Elvis Tribute Artist Contest that have occurred or are in the planning stages at this time include:

Tweed Tribute to Elvis Festival	August 26 – 28, 2011	Tweed, Ontario, Canada
New England Elvis Festival	September 2 – 4, 2011	Manchester, N.H.
Rockin' E Jamboree at Oneida Casino	September 14 – 16, 2011	Green Bay, Wis.
Elvis FANtasy Fest	October 14 – 16, 2011	Portage, Ind.
Pocono Mountains Elvis Festival	October 21 – 23, 2011	Bushkill, Pa.
Elvis Birthday Bash and Ultimate Elvis Tribute Artist Contest	January 6 – 11, 2012	Surfers Paradise, Queensland, Australia
The 2012 Elvis Cruise	January 12 – 16, 2012	Nassau, Bahamas
“Fill the Blue Suede Shoes” – Elvis Tribute Artist Contest	March 3, 2012	Ocala, Fla.
Third Look for Japanese Elvis	March 11, 2012	Osaka, Japan
Rockin' Elvis Fest at Pala Casino	March 16 – 18, 2012	Pala, Calif.
Branson Elvis Festival Presented by Legends in Concert	April 20 – 22, 2012	Branson, Mo.
Toronto Elvis Festival	April 20 – 22, 2012	Mississauga, Ontario, Canada
Philadelphia Elvis Fest	May 4 – 6, 2012	Philadelphia, Pa.
Las Vegas Ultimate ETA Contest Presented by Legends in Concert	May 11 – 12, 2012	Las Vegas, Nev.
Hawaii Ultimate ETA Contest Presented by Legends in Concert	May 19, 2012	Waikiki, Hawaii
Tupelo Elvis Festival	May 31 – June 3, 2012	Tupelo, Miss.
LakeGeorge.com Elvis Festival	May 31 – June 3, 2012	Lake George, N.Y.
Wintersun Festival	June 1 – 11, 2012	Coffs Harbour, New South Wales, Australia
Atlantic City Ultimate ETA Contest Presented by Legends in Concert	June 9, 2012	Bally’s, Atlantic City, N.J.
Rockin' Elvis Fest at Oneida Casino	June 18 – 20, 2012	Green Bay, Wis.
Penticton Elvis Festival	June 22 – 24, 2012	Penticton, British Columbia, Canada
Myrtle Beach Ultimate ETA Contest Presented by Legends in Concert	June 30, 2012	Myrtle Beach, S.C.
Rockin’ Elvis Fest at Harrah’s Cherokee Casino & Hotel	July 19 – 21, 2012	Cherokee, N.C.
Collingwood Elvis Festival	July 26 – 29, 2012	Collingwood, Ontario, Canada
Hard Rock Cafe - Last Chance Ultimate ETA Contest	August 10 – 12, 2012	Memphis, Tenn.

More preliminary contests to be announced soon.

Prizes for the 2012 Ultimate Elvis Tribute Artist Contest include:

Ultimate Elvis Tribute Artist Contest First Place Winner:

• Title of Ultimate Elvis Tribute Artist of 2012

• Performance Contract with Legends in Concert

• Cash prize of $20,000

• Fender Elvis Presley Kingman Acoustic Guitar

Ultimate Elvis Tribute Artist Contest Second Place Winner:

• Cash prize of $5,000

• Selection of other valuable prizes

Ultimate Elvis Tribute Artist Contest Third Place Winner:

• Cash prize of $3,000

• Selection of other valuable prizes

For a complete list of contest preliminaries, along with tribute artist photos, videos and additional information on the 2012 Ultimate Elvis Tribute Artist Contest and Elvis Week, please visit www.Elvis.com. Organizations and entertainment venues interested in holding their own preliminary should e-mail [e-mail] for more information.

About Elvis Presley Enterprises, Inc.

Elvis Presley Enterprises, Inc. (EPE) is based in Memphis, Tennessee with additional offices in Los Angeles, California. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information about EPE and Graceland, visit www.Elvis.com. EPE is a subsidiary of CKX, Inc.