INDIANAPOLIS--()--Twitter and global interactive marketing provider ExactTarget announced today the companies are partnering to host some of the world’s top brands for Super Bowl weekend at ExactTarget’s Global headquarters in downtown Indianapolis.
“Through our Social Media Lab in San Francisco and the continued evolution of our social media management solution SocialEngage, we’ve developed a deep relationship with Twitter and look forward to becoming Twitter’s Indianapolis headquarters for Super Bowl 46.”
Building on a more than three-year relationship between the companies, leaders from ExactTarget and Twitter will host executives from top consumer and technology brands, providing a central hub for socially savvy marketing leaders to connect in downtown Indianapolis.
“Twitter has been a catalyst for change, fueling brands’ ability to connect with consumers in real time online,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “Through our Social Media Lab in San Francisco and the continued evolution of our social media management solution SocialEngage, we’ve developed a deep relationship with Twitter and look forward to becoming Twitter’s Indianapolis headquarters for Super Bowl 46.”
Together, Twitter and ExactTarget plan to host more than 200 in Indianapolis over Super Bowl weekend.
The news of the partnership comes as Super Bowl-related tweets surged over the past 24 hours, topping more than 529,000 from 3 p.m. Wednesday to 3 p.m. Thursday – an increase of more than 65 percent over the previous 24-hour period.
Powered by ExactTarget’s social media management application SocialEngage in partnership with Twitter, the top five Super Bowl-related topics on Twitter during the period were:
- Super Bowl - 270,193 mentions
- New England Patriots – 98,055 tweets
- New York Giants – 87,941 mentions
- NFL – 44,313 mentions
- Indianapolis – 28,514 mentions
ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. For more information, visit www.ExactTarget.com.