No Power Needed: Crafts are 2012’s Hit Toys

CLIFTON, N.J.--(EON: Enhanced Online News)--EKSuccess Brands, a leading creative consumer company, launches this year’s line of crafts to bring kids and parents together for digital downtime. The crafts cater to parents who want to purchase toys that inspire creativity and learning while giving kids a break from the screen. “Parents have such a strong influence in purchasing decisions at hobby and toy stores,” Says Joy MacDonnell, Director of Education for EKSuccess. “And they want to purchase toys that inspire creativity and learning, engage family and friends, and offer positive messages such as how to be true to yourself.”

“And they want to purchase toys that inspire creativity and learning, engage family and friends, and offer positive messages such as how to be true to yourself.”

American Girl Crafts® is proud to introduce two new lines of premium craft products designed to build confidence and creativity in girls ages 8 to 12. Sew & Shares™ are simple felt sewing crafts made to be collected and shared. Girls can take the finished craft, tuck a note in the tiny pocket, and use it to send a heartfelt message to friends, a parent, or a teacher.

Also new this year are craft kits based on the beloved historical characters from American Girl®. Each kit features a project inspired by crafts popular in the era in which the character lived. Colorfully styled to appeal to today’s girl, the end results are craft projects that girls can be proud of. All projects from American Girl Crafts inspire creative thinking and encourage girls to express what is unique about themselves. American Girl Crafts feature high-quality supplies, tools, and step-by-step crafting kits designed especially for the abilities and interests of girls ages 8 to 12. For more information about these products, visit www.eksuccessbrands.com.

EKSuccess’ 2012 line of Perler beads and crafts will also get an update this year. These American classic, fusable beads will be available at craft stores nationwide beginning March, 2012. Both Perler Beads and American Girl Crafts get kids thinking creatively. For more information about these products, visit www.eksuccessbrands.com.

EKSuccess Brands has been making craft tools since 1970. EKSuccess Brands knows you put your heart into your crafts, which is why we are committed to providing you with high-quality tools from names you trust -- Jolee’s Boutique, K&Company, Dimensions Crafts, Laliberi, Martha Stewart Crafts, K&Company-SMASH*, Create Your Style with Swarovski Elements, American Girl Crafts, Perler, Sticko and Inkadinkado. We give you all the tools you need to make your crafts beautifully handmade and homemade — you supply the heartfelt.

American Girl Brands is a wholly owned subsidiary of Mattel, (NASDAQ:MAT), (www.mattel.com), the world’s leading toy company. Since American Girl’s inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005, or visit www.americangirl.com.

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