ModernMom.com Awards the First Ever ModernMom Seal of Approval

SANTA MONICA, Calif.--(EON: Enhanced Online News)--ModernMom.com announced today that Always^®, the leader in feminine protection, has received the first ever ModernMom Seal of Approval for its Always Xtra Protection with Odor-Lock^® Liners and Always Infinity Pads. Designed to recognize products that meet the highest standard of excellence, the ModernMom Seal of Approval helps moms find exceptional products that will make their busy lives easier. Always sponsored the in-home research project and provided moms with product free of charge. The products were tested and evaluated by ModernMom.com members, or ModernMom Insiders.

“Our Insiders have spoken and Always Xtra Protection Liners and Always Infinity Pads are excellent products that they would recommend.”

“The ModernMom Seal of Approval will help moms, especially new moms, find the best of the best when it comes to products they need,” said Lisa Rosenblatt, ModernMom Co-CEO. “Our Insiders have spoken and Always Xtra Protection Liners and Always Infinity Pads are excellent products that they would recommend.”

ModernMom.com partnered with Always to launch their Seal of Approval and asked women to use and evaluate the Always Xtra Protection Liners and Infinity Pads. Nine out of 10 of ModernMom Insiders who tried Always Xtra Protection Liners or Always Infinity Pads agree they would recommend the products to others. As part of the evaluation process, women said the products are “comfortable,” “absorbent” and provide “great protection.”²

“As a mother of three myself, I value other moms’ opinions about products they use and recommend,” said Sarah Innes, North America FemCare Marketing Director, Procter & Gamble. “Always is committed to providing women with trusted and superior products and is honored that these products have received the first ever ModernMom Seal of Approval.”

ModernMom and Always Want Moms To Share Their Winning “One-Liners”

Whether it was advice to sleep while you can, cook meals in advance, or be prepared for body changes after pregnancy, women say they wished they had known certain things before entering mommyhood. To encourage women to share these bits of wisdom with new moms, ModernMom is hosting the “ModernMom’s Always “One-Liner” Sweepstakes” on the ModernMom/Always web page. Moms can enter for a chance to win a prize pack valued at $1,000 (ARV) by posting their best advice or “one-liner” about what they wish they knew before becoming a mom. For official rules and to participate in ModernMom’s Always “One-Liner” Sweepstakes, visit www.modernmom.com/contests/always.

About the ModernMom Seal of Approval

The ModernMom Seal of Approval, a mark of excellence awarded only to products that meet the highest standards of excellence, is meant to help moms find exceptional products that will make their busy lives easier. Since 2002, the ModernMom Tested program has been providing trustworthy reviews of consumer products from community members. The Seal of Approval is an extension of the current ModernMom’s Mom Insider program that provides products reviews based on opinions and real-life use by real moms.

The ModernMom Seal of Approval evaluation process asks members of ModernMom.com, or ModernMom Insiders, to test products by using them in their daily lives and evaluating them based on select criteria. To be awarded the Seal of Approval, 85 percent of Mom Insiders must agree that the products meet or exceed expectations and that they would recommend them to a friend. Always partnered with ModernMom to participate in the ModernMom Seal of Approval evaluation process.

About ModernMom

ModernMom.com is the trusted online community for the “woman behind the mom” with fun, fresh and informative content written for moms, by moms. Celebrated experts, best-selling authors and recognized bloggers all contribute to this premiere destination for women. Led by co-CEOs Brooke Burke, host of “Dancing with the Stars”, and Lisa Rosenblatt, successful Internet entrepreneur, ModernMom provides inspiration, ideas and advice on parenting, pregnancy, family, cooking, careers, health, beauty, how to’s, celebrity gossip and interviews, hot news and more. For more information, visit www.modernmom.com

About Always^®

Always^®, the world's leader in feminine protection, offers a wide range of feminine pads, wipes and pantiliners designed to fit different body types, period flows and preferences. The Always line of feminine products includes Always Infinity™, Always Ultra Thins, Always Maxis, Always Pantiliners and Always Feminine Wipes. Please visit www.facebook.com/always or http://www.always.com for more information on Always Xtra Protection Liners with OdorLock®, Always Infinity Pads and other products.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers^®, Tide^®, Ariel^®, Always^®, Whisper^®, Pantene^®, Mach3^®, Bounty^®, Dawn^®, Fairy^®, Gain^®, Pringles^®, Charmin^®, Downy^®, Lenor^®, Iams^®, Crest^®, Oral-B^®, Duracell^®, Olay^®, Head & Shoulders^®, Wella^®, Gillette^®, Braun^®, Fusion^®, Ace^®, Febreze^®, and Ambi Pur^®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.