BALTIMORE--()--CampaignON, which blends technology and professional campaign management skills to create an affordable way to run effective local political campaigns, has formed a joint venture with Weiss PR Associates, Inc. to create CampaignON PR.
“Getting the word out about a candidate’s positions is a critical component of any successful campaign”
CampaignON PR will handle all aspects of public relations for political candidates who are clients of CampaignON.
“Getting the word out about a candidate’s positions is a critical component of any successful campaign,” says CampaignON President Herbert J. Sweren. “Working with Weiss PR will enable our clients to take full advantage of all opportunities to position themselves favorably in front of key audiences. And the PR services will be offered within an easily affordable fee structure that promises to be far more cost-effective than hiring a public relations firm on the open market.”
Weiss PR – a Baltimore/Washington-based public relations firm which has extensive experience in handling strategic communications planning, media outreach, public affairs, and crisis communications nationally – was founded in 2008 by two senior members of a national public relations firm, Ray Weiss and Jessica Trzyna.
Sweren developed the idea for CampaignON with fellow managing partners Barry L. Silverman, a former advertising executive who has handled numerous local political campaigns, and Dennis F. Rasmussen, former Maryland State Delegate, State Senator, and Baltimore County Executive.
The CampaignON management team also includes Robert M. Infussi, Sr., who brings a well-earned reputation for managing winning campaigns, securing crucial campaign funds and mapping decisive strategy for candidates and incumbents on both sides of the aisle.
CampaignON melds integrated software technology, creative marketing, and strategic advisory services into a single, economical package, Campaign Manager Solutions,™ to level the playing field even against well-funded opponents.
“Too many times, we’ve seen the best candidate lose out to an opponent whose only real advantage was money. National statistics show that the candidate who raises the most money wins 80 per cent of the time. That has to change,” says Sweren. “If we want the best leadership in Washington, we have to start by electing the best candidates, not the best funded candidates, on the local and state level.”