The New York Times Launches Monthly Science Magazine in China Through a License Agreement with Shanghai Zhenwen Advertising Co. Ltd

NEW YORK--(EON: Enhanced Online News)--The New York Times (www.NYTimes.com) announced today that it has launched, with Chinese publisher Shanghai Zhenwen Advertising Co., Ltd., Science Times China, a monthly magazine, written in Chinese and distributed in Beijing, Shanghai, Hong Kong and other populous cities of the People’s Republic of China.

“In publishing this magazine of selected content from The New York Times in Chinese, we want to cater to our readers who are eager to know what is happening in the outside world”

Science Times China features articles, illustrations and photographs from the weekly Science Times sections of The New York Times, in addition to selected pieces on health, education and technology from The Times and NYTimes.com. The glossy magazine will also include some local Chinese content, which will be approved by The New York Times, which maintains editorial control over the publication.

“New York Times readers in all corners of the world value the news, analysis and information that our journalists offer,” said Michael Greenspon, general manager of The New York Times News Services Division. “With the launch of Science Times China, we welcome a new group of like-minded readers to our loyal audience who are curious about seeing the world through the lens of science and technology.”

“In publishing this magazine of selected content from The New York Times in Chinese, we want to cater to our readers who are eager to know what is happening in the outside world,” said Brandon Zhou, co-publisher of Science Times China. “We want to help our readers develop a knowledgeable, healthy, interesting and trendy lifestyle, and Science Times China does just that.”

The magazine launched with a circulation of 20,000 copies and costs $5.00 on newsstands. Science Times China will be available via subscription in the coming months.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading global, multimedia news and information company with 2011 revenues of $2.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com, About.com and related properties. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com.