SiteSpect Publishes New Whitepaper that Details Five Key Techniques for Faster Web and Mobile Sites

BOSTON--(EON: Enhanced Online News)--SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced that it has published a new whitepaper on web performance optimization for companies interested in speeding up their web and mobile sites.

This new 15-page whitepaper, written by Eric T. Peterson of Web Analytics Demystified, examines the integration and use of performance measurement with optimization technologies.

When it comes to website performance, there are a lot of variables and one guaranteed constant — visitors strongly dislike slow sites. Leading research shows that visitor behavior is directly related to the speed of the browsing experience, and that conversion rates and overall customer satisfaction are hindered by site sluggishness.

The good news is, web performance optimization (WPO) practices, combined with web analytics and controlled experimentation, can help tremendously. Readers of this whitepaper will gain an objective understanding of how performance impacts business metrics and how to evolve their own sites to deliver snappier web and mobile experiences.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.