Hipcricket Announces Release of Chief Marketing Officer’s New Book: Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices

Author Jeff Hasen Shares Key Insights from Industry Visionaries and Pioneers, Offers Advice to Marketers Looking to Utilize Mobile

KIRKLAND, Wash.--(EON: Enhanced Online News)--Hipcricket®, the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that Chief Marketing Officer Jeff Hasen’s new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty through Mobile Devices, is now available online and in bookstores nationwide.

“In writing Mobilized Marketing, I sought out, interviewed and chronicled the mobile journeys of some of the top marketing executives in the world. This book will enable readers to see what these marketers went through and apply those lessons to the achievement of their own mobile marketing objectives.”

The new book (Wiley, May 2012, ISBN: 978-1-1182-4326-8,$24.95, Hardcover) offers key insights from industry visionaries and mobile marketing pioneers, including Hipcricket senior executives, additional key personnel, and others; case studies from company clients and additional world renowned brands; and tips on integrating and optimizing mobile marketing programs.

Hasen has been Hipcricket’s CMO for five years. During that time, Hipcricket has conducted the vast majority of its industry-leading 175,000 campaigns for a growing number of brand-name companies such as MillerCoors, Nestle, Macy’s, and Clear Channel. Named a Top CMO on Twitter (@jeffhasen), Hasen also co-created the certification program for the Mobile Marketing Association. In the fall, he will lead certification training at the Direct Marketing Association’s national conference.

The book contains interviews with marketers from three dozen companies, including MillerCoors, ESPN, CNN, Simon Malls, Clear Channel, Microsoft, and the American Cancer Society.

Discussed in the book are numerous mobile campaigns with tangible ROI, including:

• Ford and its dealers, which drove a greater than 14 percent lead conversion rate by adding mobile to its traditional advertising programs;
• The Baltimore car dealership that combined radio and mobile to sell 34 cars in one day after not selling one in over a month; and
• The American Red Cross, which used mobile alerts to remind donors to give potentially life-saving blood to patients.

“Today, billions around the world turn to their cell phones 24 hours a day—as alarm clocks, for daily computing tasks, as pipelines to their friends and family down the block and around the world, and increasingly as the vehicle to interact with brands - be it as part of a loyalty club or to research products and services and make purchases,” Hasen said. “The latter has the largest ramifications for marketers.”

“In writing Mobilized Marketing, I sought out, interviewed and chronicled the mobile journeys of some of the top marketing executives in the world. This book will enable readers to see what these marketers went through and apply those lessons to the achievement of their own mobile marketing objectives.”

Mobilized Marketing was written to help marketers determine how quickly they should adopt mobile, how much to invest, and how to become better equipped to ask the right questions. Hasen also shares how best to identify opportunities, sell mobile into an organization and, most importantly, move the needle on any business.

About Hipcricket

Hipcricket, a wholly-owned subsidiary of Augme Technologies, Inc. (OTC.BB: AUGT), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket’s proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy’s, MillerCoors, Nestle, Clear Channel) across an industry-leading 175,000 campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in Seattle, Washington, with operations in New York, Dallas, Chicago, Atlanta, Los Angeles, San Francisco, and Miami.