KIRKLAND, Wash.--(Hipcricket®, the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that BI WORLDWIDE leveraged Hipcricket’s mobile marketing solutions to augment its California promotion of Verizon FiOS to local residents. The four-week campaign, concluded with 3D Mapped Projection events in three locations throughout Southern California, leveraged mobile websites, tablet-equipped kiosks, QR codes and instant giveaways to create an enticing and unique experience for California consumers that increased awareness and interest in the products and services that Verizon FiOS offers.)--
“We are very pleased with the results that Hipcricket’s mobile marketing solutions have provided to our street team campaigns”
The measurement capabilities of Hipcricket’s AD LIFE® platform also provided BI WORLDWIDE with real-time insight into multi-channel campaign performance and consumer engagement.
Each weekend during the promotion period, the BI WORLDWIDE Street Team held events where consumers with mobile devices were encouraged to scan any of 12 QR codes that took them to the Verizon FiOS “A Network Ahead” mobile site to learn more about FiOS-related services. Participants were also able to register for a daily Grand Prize Sweepstakes and find out if they were one of the many instant prize-winners. Consumers could then opt-in by providing information and creating preference settings for Verizon FiOS marketing re-engagement in the future. Throughout this experience they could share this information via their social networks, including Facebook.
In addition, BI WORLDWIDE offered tablet-enabled kiosks at each event where users could register to win prizes and click through product pages, as another alternative to scanning QR codes. Working with Hipcricket, BI WORLDWIDE provided an exciting consumer experience that built interest and engagement, while encouraging those that interacted with the street team to learn more about Verizon FiOS’ products and services.
“We are very pleased with the results that Hipcricket’s mobile marketing solutions have provided to our street team campaigns,” said Vicki Surprise, Vice President of Experiential Marketing at BI WORLDWIDE. “Extending the excitement and awareness that a local event provides directly to the personal devices of interested consumers ensures that success is realized and offers the opportunity to promote Verizon FiOS products in an engaging way. Hipcricket’s unique measurement capabilities also allowed our team to benefit from real-time insight into which QR codes were scanned and how each campaign was performing.”
“Verizon FiOS helps consumers live their borderless lifestyles by providing blazing fast Internet and the most advanced home-entertainment service - where they want it, and when they want it. Consistent with Verizon’s state-of-the-art technology, Hipcricket’s use of 3D projection mapping was a savvy and engaging way to promote Verizon FiOS to local neighborhoods in Southern California, “ said Kim Cochran, Verizon Director of Marketing in California.
Hipcricket’s AD LIFE technology platform leverages all mobile channels so that brands and agencies can continuously engage with opted-in consumers anywhere at any time. The company powers multi-channel SMS and MMS campaigns, mobile websites, QR codes and branded apps for its clients, which include many national and regional brands (e.g., Nestle, Macy’s, MillerCoors and The American Cancer Society).
“BI WORLDWIDE’s use of Hipcricket to enhance its Verizon FiOS Southern California events represents a perfect example of how mobile marketing campaigns can optimize the success of local awareness movements,” said Doug Stovall, senior vice president at Hipcricket. “Our mobile contributions to the campaign are driving consumer awareness, increase sales, and, ultimately loyalty, providing Verizon FiOS with access to consumer relationships for future engagement.”
For a behind the scenes look at the Verizon FiOS 3DMapped Projection event, click on the following link http://youtu.be/PdFky768XuA .
Hipcricket, a wholly-owned subsidiary of Augme Technologies, Inc. (OTC.BB: AUGT), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket’s proven technology, strategic and marketing services and experienced account management teams have provided measurable successes across an industry-leading 175,000 campaigns for many national and regional brand-name companies and organizations, such as Macy’s, MillerCoors, Nestle, Clear Channel and The American Cancer Society. Hipcricket has also created the first mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.
Hipcricket is based in Seattle, Washington, with operations in New York, Dallas, Chicago, Atlanta, Los Angeles, San Francisco, and Miami.