Hispanic Women Found Shopping Their Way to the American Dream

Shoppers Passionately Leveraging Every Trick and Tool to Get Best Deal, Finds WSL/Strategic Retail

NEW YORK--(EON: Enhanced Online News)--Hispanic women represent the most passionate and proactive shopper segment searching for the best deals across all retail channels, according to WSL/Strategic Retail, the leading authority on shopper behavior and retail trends. The finding was revealed as part of the Company’s How America Shops® MegaTrends report, Moving On 2012, which noted that Hispanic women are more actively using mobile devices, coupons, online searches, dollar stores and deep discount retailers to save money, as compared to other female demographics.

“To achieve the American Dream of having it all, Hispanic women shop more creatively than other demographics, utilizing every savings opportunity to get what their families need at the lowest price.”

“Hispanic women are an important population to watch as early adopters of the future of shopping,” said Candace Corlett, President of WSL/Strategic Retail. “To achieve the American Dream of having it all, Hispanic women shop more creatively than other demographics, utilizing every savings opportunity to get what their families need at the lowest price.”

WSL/Strategic Retail found that

• Nearly 60% of Hispanic women use apps to search for the lowest price.
• 53% make it a point to search online before going shopping.
• 53% are using their mobile devices in the store to find electronic coupons, sales and discount codes.
• 75% are using traditional coupons to get the lowest sale price
• 54% only buy items that are on sale.
• 63% will travel further to shop at a store where they can save money.
• 43% will buy a pre-owned product if it lets them get a brand that they couldn’t afford new.

These findings gain significance when compared to the shopping behaviors of other ethnic demographics, as Hispanic women consistently rank higher than both Caucasian and African American women, by about 10 percentage points.

WSL/Strategic Retail draws several conclusions from the study to enable retailers to define and prepare the right retail strategy as consumers return to shopping, but with new rules and restrictions that influence what they buy and where they buy it. For more information or to purchase the report, please call 212.924.7780 or email [e-mail].

Notes on Survey Methodology and Analysis

WSL/Strategic Retail conducted an internet survey from December 1-12, 2011. The survey included 1,950 respondents drawn from a nationally representative online same.

About WSL/Strategic Retail

Founded in 1986, WSL/Strategic Retail (“WSL”) is the leading authority on shopper behavior and retail trends. Through its unparalleled research, global trend analysis and customized consulting services, WSL arms retailers, manufacturers and brands with the tools required to stay ahead of the market and motivate shoppers to purchase. The Company tracks the mindset, attitude and behavior that shape shopper trends, and predicts how they transform brands and retailers throughout the U.S. For more information, visit www.wslstrategicretail.com.