ALPS Launches High-Dividend Equity ETF

DENVER--(EON: Enhanced Online News)--ALPS - A DST Company announced today the launch of the ALPS Sector Dividend Dogs ETF (Exchanged-Traded Fund) (NYSE Arca: SDOG) an ETF that applies the ‘Dogs of the Dow Theory' (an investment strategy which proposes that an investor annually select for investment the ten Dow Jones Industrial Average stocks whose dividend is the highest fraction of their price) on a sector-by-sector basis using the S&P 500 as its starting universe of eligible securities.

“ALPS is thrilled to add a high-yield large-cap equity income ETF to our suite of portfolio solutions”

“ALPS is thrilled to add a high-yield large-cap equity income ETF to our suite of portfolio solutions,” said Tom Carter, Executive Vice President of ALPS Holdings. “We believe SDOG offers investors a product with attractive differentiating factors from other large-cap dividend ETFS including higher yield and sector diversification.”

The new exchanged-traded fund tracks the S-Network Sector Dividend Dogs Index (SDOGX) a portfolio of 50 stocks derived from the S&P 500. SDOGX is rules-based and fully transparent, employing a methodology that weights all 50 index constituents equally.

Additional Fund information can be found at www.alpssectordividenddogs.com.

About ALPS:

Headquartered in Denver with offices in Boston, New York, and Seattle, ALPS is a twenty-five-year-old financial services firm focused on asset services and asset gathering. Now with more than 300 employees, nearly 200 clients, and an executive team that’s been in place for over 15 years, ALPS continues to actively promote all of its various business segments, from asset servicing through ALPS Fund Services, Inc. to asset gathering through ALPS Distributors, Inc. and ALPS Advisors, Inc. As of March 31, 2012, the firm manages more than $6.2 billion in assets and provides servicing to more than $291 billion in client assets. For more information about ALPS and the services available, visit www.alpsinc.com, and for additional information about ALPS products, visit www.alpsfunds.com.

An investor should consider the investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus which contain this and other information call 866.675.2639 or visit www.alpsfunds.com. Read the prospectus carefully before investing.

There are risks involved with investing in ETFs including the loss of money. Additional information regarding the risks of this investment is available in the prospectus.

The ALPS Sector Dividend Dogs ETF is a new product with a limited operating history.

ALPS Sector Dividend Dogs ETF Shares are not individually redeemable. Investors buy and sell shares of the ALPS Sector Dividend Dogs ETF on a secondary market. Only market makers or “authorized participants” may trade directly with the Fund, typically in blocks of 50,000 shares.

The Fund is subject to the additional risks associated with concentrating its investments in companies in the market sector

The S-Network Sector Dividend Dogs Index (Ticker: SDOGX) is designed to serve as a fair, impartial and transparent measure of the performance of US large cap equities with above average dividend yields.

The S&P 500 is an index of 500 stocks chosen for market size, liquidity and industry grouping among other factors.

ALPS Distributors, Inc. is the Distributor of the ALPS Sector Dividend Dogs ETF.

DOG000102 exp. 6/29/2013