Aha™ to Power Content in New HondaLink™ System

PALO ALTO, Calif.--(BUSINESS WIRE)--Aha^TM by HARMAN, the infotainment platform that makes Web content as easy to use as radio is delivering content to HondaLink^TM, a new personalized driving experience that streams a world of information and entertainment to Honda vehicles. Tens of thousands of stations from Aha, such as audiobooks, internet radio, on-demand music, news, entertainment, personalized points of interest information, Facebook and Twitter audio newsfeeds and much more will be available free to HondaLink users. Aha will be seamlessly integrated into the HondaLink mobile app and audio system-based interface system for a unified user experience.

“Through our partnership with Honda, we are helping a global automotive giant deliver the next-generation of infotainment to drivers. Aha continually adds new stations with the latest audio content, and now drivers with HondaLink will benefit from Aha’s expanding infotainment selections for the life of their vehicles.”

HondaLink will debut this fall on the all-new, ninth-generation 2013 Honda Accord. Honda and Aha previously announced the partnership at CES 2012, and today Honda shared details of the HondaLink platform including Aha via live webcast. A recording will be viewable after the webcast at www.hondanews.com/live/HondaTech.

“We are making Aha’s fourth band of radio ubiquitous so that consumers can listen to the latest Web-based infotainment on any device, whether that be on their smart phone or even in their car” said Robert Acker, Vice President and GM of Aha by Harman. “Through our partnership with Honda, we are helping a global automotive giant deliver the next-generation of infotainment to drivers. Aha continually adds new stations with the latest audio content, and now drivers with HondaLink will benefit from Aha’s expanding infotainment selections for the life of their vehicles.”

How it Works

After downloading the free HondaLink app for iPhone or Android, users can use their phones to select their preset stations from over 30,000 choices. When their smart phone is connected to a compatible Honda entertainment system, the users’ Aha presets become radio preset buttons, so drivers can put down the phone and switch between stations just like traditional radio. When they arrive at their destination and exit the car, users can seamlessly continue enjoying their content with their smart phone.

Aha is a part of HARMAN International (NYSE: HAR) the premium global audio and infotainment group. For more information, images and news, please visit Aha’s online press room.

About Aha by HARMAN

Aha, a unit of HARMAN International Industries, is the interactive platform that makes Web content as easy to use as radio. Aha organizes content from the Web into personalized, live and on-demand radio stations that consumers can listen to from anywhere – at home, on the go, or safely from the driver’s seat. Aha is currently working with five automotive manufacturers who will be launching model 2013 vehicles with consumer services based on Aha’s cloud-based platform, including Acura, Honda and Subaru. The Aha Platform and Service was started in 2008 by a group of Web and multimedia veterans with a shared passion for delivering an “always-on” audio experience to connect drivers to the content they really want. HARMAN, the company that designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets, acquired Aha in September 2010. For more information, visit www.aharadio.com.

About HARMAN

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG^®, Harman Kardon^®, Infinity^®, JBL^®, Lexicon^® and Mark Levinson^®. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.3 billion for twelve months ending March 31, 2011. The Company's shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

© 2012 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries.

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