Skyword and King Content Announce Strategic Partnership in Australia and Southeast Asia

BOSTON & SURRY HILLS, Australia--(BUSINESS WIRE)--The ability to engage consumers and optimize results and organic rankings has never been more important for companies investing in content marketing. With this in mind, Skyword, the leading content production solution for brands, media, retailers and agencies, and King Content, the leading content marketing agency in Australia and Southeast Asia, today announced a new distribution partnership in the Asia-Pacific region. Leveraging the robust Skyword Content Production Platform, the partnership will allow King Content to scale the content marketing initiatives of its growing client base, which includes leading brands such as Westfield, American Express, NRMA and Prudential.

“There is tremendous demand for content marketing services in the Australian and Southeast Asia region, and we are excited to offer our clients the ability to reach and engage with customers by providing the information they want, when they need it, and where they want it”

“The growth of search and social as the primary methods of information discovery has created a huge opportunity for agencies and their clients. Brands can now reach and create lasting connections with their customers by creating the information they seek in brand-aligned spaces,” says Tom Gerace, CEO of Skyword. “We are excited to join forces with the leading content marketing agency in the Asia-Pacific region. With the Skyword Content Production Platform, King Content can accelerate its clients’ abilities to drive increased revenue and customer loyalty with quality demand-driven content.”

Content marketing sits at the center of digital marketing, providing the information that customers seek though search, social, email and a brand’s own website. Content marketing accounted for more than one-quarter of marketing spending in 2011, according to the Content Marketing Institute Report, “B2B Content Marketing.” Despite the ubiquity of content marketing, producing content that reaches and engages prospects and customers remains a challenge. In fact, more than four in 10 marketers reported this to be their greatest content marketing challenge in a recent survey. Skyword addresses this challenge by helping marketers produce content that consumers seek and value.

The Skyword Content Production Platform turbo charges quality content marketing by streamlining and automating critical steps in the creation, production, promotion and optimization of quality, branded content at any scale. The platform facilitates content strategy and planning and automates the content production process including:

Writer recruitment and management
Content creation and optimization
Editorial review
Social promotion
Measurement and analytics

“There is tremendous demand for content marketing services in the Australian and Southeast Asia region, and we are excited to offer our clients the ability to reach and engage with customers by providing the information they want, when they need it, and where they want it,” says Craig Hodges, founder and CEO of King Content. “Search and the social web are the primary ways people find information. The Skyword Platform improves our ability to provide clients with content that connects with their customers, optimized for search and social. Through the advanced analytics in the Skyword Platform, we also can easily measure content performance to continually improve search rankings, social reach and customer engagement. This allows clients to stay ahead of the demand curve for content that resonates with their audiences and performs well in search.”

About King Content: http://www.kingcontent.com.au/

King Content is Australia’s leading content marketing agency specializing in the entire content process from strategy to execution. Headquartered in Sydney and with a satellite office in Singapore, their client roster included brands such as NAB, Rabo Direct, Aspen Pharmaceutical and American Express. Whatever the segment, regardless of the audience, King Content is adept at finding and telling stories that drive connections, conversations and ultimately conversions: www.kingcontent.com.au.

About Skyword: http://www.skyword.com

Skyword is the leading content production platform. The Skyword Platform enables brands, retailers, media companies and agencies to acquire and engage customers by efficiently producing quality content optimized for search and the social web. Quality content is essential to reaching and engaging consumers today, but the creation process is messy, inconsistent and immeasurable. The Skyword Platform makes it easy to produce, optimize and promote content at any scale to create meaningful and lasting relationships with customers. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, Progress Ventures, Cox Media Group and American Public Media Group. For more information, visit http://www.skyword.com