MyLife Launches Social Dashboard for Consumers to Easily Manage Their Digital Lives

Find Connections and Manage Communication Across Multiple Social Networks and Email Accounts—All in One Place

LOS ANGELES--(BUSINESS WIRE)--MyLife.com^® ("MyLife"), a site that enables over 60 million members to find new connections on the web and manage all their social and email accounts in one place, today announced the launch of the MyLife Social Dashboard, available on the Web and for mobile on both iOS and Android. The company also announced results from the Connecting and Communicating Online: State of Social Media study, conducted online in July 2012 by Harris Interactive, suggesting that consumers’ fear of missing out has been heightened by their increased reliance on social networks. With the launch of its Social Dashboard, MyLife brings together its popular People Search tool and an intuitive platform that enables consumers to easily manage all of their communication, across multiple social networks and email accounts, in one place.

“Consumers are juggling so many social media sites and accounts that they’ve become totally overwhelmed by the fear of missing out on an important event or status update”

“Consumers are juggling so many social media sites and accounts that they’ve become totally overwhelmed by the fear of missing out on an important event or status update,” said Jeff Tinsley, CEO of MyLife. “Our Social Dashboard makes it easy for everyday users – not just marketers or big brands – to manage their busy online lives by helping them streamline communication across multiple platforms, receiving and sending emails and social media updates all in one place.”

MyLife enables users to create their own personal portal, providing a central location in which they can manage all communication and make valuable new connections. With People Search, users can perform unlimited searches from a database of over 700 million profiles to find family, friends or co-workers for free.

The new Social Dashboard builds upon the technology and assets from MyLife’s acquisition of integrated social communications manager Threadsy in March of this year to help users stay connected more easily. The new product brings consumers a complete feature set and functionality to make it easy to find and maintain connections across numerous platforms.

Features of the MyLife Social Dashboard include:

• Check Multiple Accounts: View all social network updates on one convenient and confidential dashboard. View and manage all social network updates from Facebook, Twitter and LinkedIn as well as email from Gmail, Yahoo!, AOL and Hotmail, all on one convenient and confidential dashboard.
  • According to the State of Social Media study, 62 percent of adults who are currently a member of more than one social networking site say they keep an eye on their social networks because they don’t want to miss something (e.g., news or an important event or status update).
• Email Filters and Messaging: Filter messages by accounts, add signatures, send attachments and view contact information, such as social network profiles or photos, as you read messages from friends
• Push and Pull Social Network Management: Organize social networks by account, or view them all at once; Update your status; post comments, Like or Tweet in real time; view and comment on photos and videos directly through the stream, without ever leaving MyLife
• Search for and View Contacts: Get a quick social snapshot of your current contacts by seeing profile info, photos and updates as you read messages from those in your network.

To sign up for the MyLife social media dashboard for free, go to www.mylife.com. The MyLife app is available on the iPhone and on Android.

About MyLife

MyLife.com^®is the one place you need to make valuable personal and professional connections, plus pull together your social and email communications to help simplify your life. Eliminating the need to visit multiple services, free members can manage communication across the most popular social networks and email accounts securely and conveniently on one simple dashboard. MyLife users can also easily control their profile presence across the Web, build and monitor one online identity including many profiles, and make personal and professional connections by searching over 700 million profiles, all in one place. With over 60 million users, and growing fast, MyLife is based in Los Angeles, CA. To view MyLife’s newest television spot, please visit http://youtu.be/LcOTV3i2DiY. More information can be found at http://www.mylife.com.

Survey Methodology

This survey was conducted online within the United States by Harris Interactive on behalf of MyLife from July 13-17, 2012 among 2,037 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Jennifer Conway, [e-mail].