DALLAS--()--Moroch, a national advertising agency with offices in 30 markets throughout the United States, today announced that the agency will be opening a new office in Teaneck, New Jersey to handle its newest account win, the McDonald’s New York Tri-State Owner/Operators Association.
“We are looking forward to harnessing the experience and best practices Moroch has learned from other McDonald's markets the agency handles”
After a competitive search among half a dozen finalists, the agency was retained last month to handle advertising responsibilities for the more than 600 McDonald’s restaurants in the New York Metro market. For the agency and for Owner and Founder Tom Moroch, a New York native, the new account holds special significance.
“After starting in 1981 with one client, Dallas-Fort Worth McDonald’s, and growing to partner with more McDonald’s co-ops than any other agency, gaining the trust of the largest McDonald’s co-op is a huge honor for us,” Moroch said. “We are passionate about growing with brands and we feel that we have been able to do that with McDonald’s. The partnership with New York McDonald’s is like a coming-of-age for our company.”
Moroch will handle all local marketing and creative for the McDonald’s New York Metro Region, which has more than 600 restaurants in New York, New Jersey and Connecticut.
“We are looking forward to harnessing the experience and best practices Moroch has learned from other McDonald's markets the agency handles,” Tony Scari, president of the McDonald’s New York Metro Region, said.
According to Tom Moroch, the agency attributes its success with McDonald’s and other clients to its independent spirit and sharp focus on brand localization. Headquartered in Dallas, Moroch has more than 30 field offices across the United States in order to serve McDonald’s and other national brands such as Midas and Western Union.
Moroch will devote a local account service team to the account at the agency’s new satellite office, as well as members of the creative team at its headquarters in Dallas.
The office location in Teaneck, New Jersey was chosen specifically because of its proximity and convenience for the owner/operators of the various restaurants.
About Moroch Partners
Moroch is a full service integrated marketing agency and one of the top independent advertising agencies in the United States. Founded in 1981, Moroch is headquartered in Dallas with 35 offices throughout the United States and Canada. Moroch’s capabilities include advertising, branding, creative, social media, digital, entertainment marketing, media planning and buying, public relations, research, sales metrics and consumer insights, promotions, ethnic marketing and field marketing. Clients include McDonald’s, Midas, Western Union, Coca-Cola, Make-A-Wish Foundation, Disney, Sony, Universal, Boost Mobile, Eye Care Centers of America, Pure Fishing, Mattress Giant and DFW International Airport, among others. Learn more at www.moroch.com, Twitter.com/MorochAgency or Facebook.com/MorochAgency.
About McDonald’s New York Tri-State Owner/Operators Association
McDonald’s is the world’s best-known brand and is the global leader in food service. There are more than 600 McDonald’s restaurants, owned by 100 franchisees, located throughout the New York, New Jersey and Connecticut Tri-State area. Visit http://www.mcdonaldsnymetro.com or follow us on Twitter @McDNYTriState for more information about other McDonald's area programs.