SOUTHFIELD, Mich.--(HoldUp Suspender Company, and has since patented five different improvements to the quintessential “mancessory.”)--For more than 100 years, following the first U.S. patent issued for an improvement to modern suspenders (the advent of metal clips) in 1894, the product remained essentially unchanged. Enter Sal Herman, an inventor, entrepreneur and daily suspenders-sporter, who in 1996 started the Southfield, Mich.-based
“You don’t have to be Larry King or Gordon Gekko to appreciate a quality pair of suspenders”
Herman’s most recent patent, a hook-and-loop length adjuster, is integral to the success of HoldUp’s newest product, The Under-Up. Under-Ups are a unique, “invisible” undergarment suspender, allowing wearers to comfortably don a pair beneath their shirts, unseen to others.
Under-Ups are available in eight different styles, including the most popular “no buzz” hip clip version, which slip-on like a vest, and can safely be worn through airport and other security detectors without tripping an alarm.
“I wear suspenders every day,” said Herman, who emigrated to the U.S. from Israel when he was 11-years-old. “And to this day, it still surprises me that I have been able to turn something as quirky and utilitarian as suspenders into the ‘American Dream’ for me and my family.”
“I encourage people not to knock suspenders, and especially the Under-Ups, until they’ve tried them,” continued Herman. “They are comfortable, convenient, undetectable, and most importantly, they work!”
In addition to the newly popular Under-Ups, the HoldUp Suspender Company offers more than 250 products, including lines of fashion, maternity and work-grade heavy duty suspenders. Their products are available via their website (www.suspenders.com) and independent men’s clothing stores across all 50 states All HoldUp products are assembled in the U.S. and shipped directly from the company’s Southfield headquarters at a rate of hundreds per day.
“You don’t have to be Larry King or Gordon Gekko to appreciate a quality pair of suspenders,” said Herman. “We have thousands of loyal customers in all shapes, sizes and fashion senses, and with every patent and product improvement, I hope to add thousands more.”
About HoldUp Suspender Company
Founded in 1996 by Sal Herman, the HoldUp Suspender Company, based in Southfield, Mich., is an online and wholesale supplier of suspenders in more than 250 different varieties. For more information on the company and its products, please visit www.suspenders.com.