Stucco and EIFS Market to Reach $2.4 Billion in 2014 According to New Report from Principia

MALVERN, Pa.--(BUSINESS WIRE)--North American demand for stucco and EIFS is projected to grow from 1.1 billion square feet valued at $1.9 billion in 2011 to 1.4 billion square feet valued at $2.4 billion in 2014, a CAGR of 8% in volume. Growth will be primarily driven by the recovery of the new construction sector. Over the forecast period, demand for stucco and EIFS products will be positively impacted by an increasing focus on energy efficient buildings resulting from the advent and implementation of building codes such as IECC 2012.

“Demand for these products has increased due to the heightened focus on energy conservation and efficiency, the introduction of new building codes with stricter air/water barrier requirements, and government rebates to fund energy saving initiatives.”

Principia has released its first multi-client edition of Stucco and EIFS 2012, an exhaustive market report that reveals key market data organized for strategic marketing and business planning. Principia conducted direct interviews with 200 professionals representing building product manufacturers, wholesalers, distributors, dealers, builders, contractors and installers.

Ken Jacobson, Partner at Principia, states “Demand for these products has increased due to the heightened focus on energy conservation and efficiency, the introduction of new building codes with stricter air/water barrier requirements, and government rebates to fund energy saving initiatives.”

The report identifies best growth opportunities through 2014, strategies for value creation and competitive advantage, and the changes in distribution channels serving the stucco and EIFS market. The report also provides business insights on:

• Up-to-date assessment of stucco and EIFS market
• Voice of Customer feedback on major drivers and trends
• Identified channel opportunities
• Market share review for leading producers
• Strategic insights into stucco and EIFS growth segments

The report also includes a unique interactive Market Model and Forecasting Tool that allows subscribers to model hypothetical market performance based on their own assumptions of metrics such as housing starts, the timing of new legislation and other factors using the data compiled in the report.

About Principia

Principia serves the building products industry through products and services aimed at profitable growth, helping clients grow market share and revenues and improve margins. Services include strategy consulting, market research, and industry conferences and reports. Principia is headquartered in suburban Philadelphia, with offices and affiliates worldwide. See PrincipiaReports.com, and PrincipiaConsulting.com.