AH&LA Partners with The Sieb Organization on Lodging Initiative

National Partnership Offers AH&LA Members Competitive Foodservice Procurement and Marketing Services as Value-Added Membership Benefit

PHOENIX--(BUSINESS WIRE)--The Sieb Organization, a Phoenix-based global marketing and supply chain management firm, today announced a national partnership with the American Hotel & Lodging Association (AH&LA) and its Hotel Cuisine & Lifestyle (HC&L) initiative. Targeted to the U.S. lodging channel, the HC&L initiative offers participating hotel members competitive foodservice procurement, distribution, and marketing offerings.

“The HC&L initiative is dedicated to supporting the foodservice challenges and needs of our hotel members”

The HC&L initiative was developed by The Sieb Organization in partnership with Sysco Corporation. Launched in 2009, HC&L currently serves over 750 hotel members including: independent/franchised hotels, hotel management companies, and national chains. “Over the past 15 years Sieb and Sysco have worked closely with lodging businesses to lower their procurement and distribution costs, upgrade product quality levels, and drive revenue enhancement,” states Eric Sieb, CEO & Principal.

Eligible and compliant AH&LA members can save on their food and non-food purchases through contract pricing and rebate incentive programs. In addition, Sieb provides AH&LA members with an integrated base of marketing and programming services designed to upgrade their positioning and drive incremental revenue in all hotel foodservice outlets and departments.

The AH&LA will promote and market the HC&L partnership in all national marketing and membership media, communications, and special events. Customized HC&L/AH&LA point-of-sale and collateral materials will be provided to the national organization and 40 state partners to distribute to existing and new members. Sieb and Sysco will work closely with AH&LA and its membership to build HC&L awareness and educational levels, as well as formalize participation in the initiative.

“The HC&L initiative is dedicated to supporting the foodservice challenges and needs of our hotel members,” states Sieb, “and our partnership with AH&LA opens the door to expanding this membership base through a shared vision and commitment to building an active and productive hotel foodservice community.”

About The Sieb Organization:

The Sieb Organization is a Phoenix-based global marketing and supply chain management firm specializing in developing and implementing revenue strategies for B2B and B2C companies targeting affluent U.S. markets and consumer segments. The firm has significant core competencies, special expertise and experience in the hospitality and real estate development industries. For more than 20 years, Sieb has been responsible for developing and managing marketing and supply chain initiatives for clients across the United States and several countries including Argentina, Canada, the Caribbean, Mexico, and Scotland. For more information on Sieb visit the company’s website at www.sieb.com.

About Sysco:

Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. The company operates 177 distribution facilities serving approximately 400,000 customers. For the fiscal year 2011 that ended July 2, 2011 the company generated record sales of more than $39 billion. For more information about Sysco, visit the company’s Internet home page at www.sysco.com.

About AH&LA:

Serving the hospitality industry for more than a century, AH&LA is the sole national association representing all sectors and stakeholders in the lodging industry, including individual hotel property members, hotel companies, student and faculty members, and industry suppliers. Headquartered in Washington, D.C., AH&LA provides members with national advocacy on Capitol Hill, public relations and image management, education, research and information, and other value-added services to provide bottom line savings and ensure a positive business climate for the lodging industry. Partner state associations provide local representation and additional cost-saving benefits to members.