89 Degrees Names Goodman Director of Loyalty Programs

Loyalty Marketing Success Drives Growth

BURLINGTON, Mass.--(BUSINESS WIRE)--89 Degrees, a next-generation marketing solutions provider that uses advanced analytics to drive better engagement for multichannel marketers, has hired retail industry expert Dennis Goodman to head up its expanding loyalty practice.

“Dennis is a key addition to our team as we see a major surge of interest in our loyalty program optimization consulting”

89 Degrees’ highly successful application of solutions to loyalty marketing programs for clients like IKEA, hhgregg, Crabtree & Evelyn and Geox led to increased demand for these services, driving creation of this role.

Goodman will lead 89 Degrees consulting services to help companies looking to optimize their loyalty programs, offering advanced analytics, proven strategic methods and proprietary technology.

He was most recently director of loyalty marketing and business analytics at Marsh Supermarkets. Prior to that, he was director of consulting and analytic solutions at shopper analytics group Precima, following an eight-year stint as director of customer loyalty at dunnhumby USA.

For his role at 89 Degrees, Goodman will leverage his specialized experience to analyze loyalty data to build customer growth strategy, lead day-to-day strategy and execution of marketing programs, manage customer databases and enhance customer analytic capability to optimize loyalty marketing success and return-on-investment.

“Dennis is a key addition to our team as we see a major surge of interest in our loyalty program optimization consulting,” said Arthur Sweetser, chief marketing officer at 89 Degrees. “Requests for proposals in this area are up 200% as programs started several years ago are starting to mature and marketers want to move forward. Dennis will help us take them to that next level.”

About 89 Degrees

89 Degrees -- a next-generation marketing solutions provider that uses advanced analytics to drive better engagement for multichannel marketers. The full service MSP develops breakthrough marketing programs that connect leading brands with their customers across the digital, direct and social channels. Through the use of the Marketing Intelligence Cloud-based platform, a seasoned analytics team, and patent pending technologies, clients enjoy better results, faster, and at a lower cost. The client roster includes top names like IKEA, hhgregg, Hyundai, Crabtree & Evelyn, Fila, Hotelera Posadas, Genzyme, World Vision, Geox and Uno Chicago Grill, and the work wins dozens of creative awards each year. To learn more, visit us at www.89degrees.com or e-mail Arthur Sweetser, CMO for 89 Degrees at [e-mail]