Avnet Electronics Marketing Americas Lighting Expert, George Kelly, to Present at DESIGN East 2012

PHOENIX--(BUSINESS WIRE)--Accurate measurement is critical in all aspects of design, especially when incorporating LEDs. On September 18, 2012, Avnet Electronics Marketing Americas Technical Specialist George Kelly will present at the upcoming DESIGN East 2012 conference at the Hynes Convention Center in Boston. His talk, “Understanding Radiometry and Photometry for LEDs,” will take place at 3:15 p.m. EDT in room 207. DESIGN East builds on the rich foundation of training, education and products available at Embedded Systems Conference (ESC) and delivers five distinct learning summits over the course of four days. To register, or find out more about DESIGN East, visit www.east.ubmdesign.com.

“Like in any engineering discipline, accurate data is crucial when designing products with LEDs”

Click to Tweet: Avnet lighting expert to present on radiometry & photometry for #LEDs at @UBMDesign on 9/18. http://avnet.me/61495 #designeast

“Like in any engineering discipline, accurate data is crucial when designing products with LEDs,” said Kelly. “Consequently, the sciences of radiometry and photometry are very important tools that must be understood and applied correctly to get the most out of designs using LEDs.”

Using his expertise as the current manager of the Avnet, Inc. (NYSE: AVT) LightLab, Kelly’s talk discusses the importance of radiometric and photometric testing of LEDs. During the session, Kelly will focus on both theory and practice, giving attendees information that can be immediately applied to current designs. Kelly’s talk will also delve into what equipment is required to make these measurements and the limitations presented in said equipment. This session is applicable for intermediate designers with some experience in lighting measurement.

For more information about Avnet’s LightLab, extensive offering of LEDs and technical expertise, visit www.em.avnet.com/lighting

About George Kelly

George is an Avnet “illumineer,” an illumination engineer, with 28 years of experience developing a wide range of products that produce or measure light. He graduated from the University of Saskatchewan with a Bachelor’s Degree in Engineering, Physics and went to work for CAE Electronics of Montreal, the world’s largest flight simulator manufacturer. In 2009, he joined Avnet Electronics Marketing Americas as an illumineer helping Avnet customers develop products using high power LEDs. George is currently managing the Avnet LightLab, a photometric lab for advanced LED product development.

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About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's website is located at www.em.avnet.com.

About Avnet, Inc.

Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 30, 2012, Avnet generated revenue of $25.7 billion. For more information, visit www.avnet.com.