BOSTON--()--Strategy Analytics latest tablet survey covered 6 countries across 3 continents - USA, UK, Germany, France, China and Japan.
“the survey also indicated that demand for 7 inch screens among future tablet owners was slightly stronger than for current iPad owners.”
The research showed marked differences between countries, particularly between US/UK, France, Germany, and Asian markets, including desired screen size, the most popular applications, distribution channels used, brand perceptions and timeframes for replacement tablet purchase.
The Strategy Analytics Tablet & Touchscreen Strategies Service Reports found that 10 inch screens remained the most popular preference across all countries.
The interest in 10 inch screens by iPad owners was greatest in the USA, UK and China where 62 percent or more preferred this size; this contrasted with 46 percent of owners in Germany where 31 percent of owners would prefer a 7 inch screen. In Japan, a quarter of Apple iPad owners stated that they would choose a 7 inch screen if available.
Across all 6 countries, 20 percent of the sample of 923 tablet owners (including iPad owners) would prefer a 7 inch screen device for their next purchase.
Peter King, Service Director for the Tablet and Touchscreen Strategies Service (TTS) stated ”Clearly Apple has correctly targeted the most preferred screen size with its initial 10 inch iPad offerings, but our survey suggests that if the iPad Nano is launched in the next few weeks, the company can be confident that market potential exists for a smaller screen size”. Martin Bradley, Associate Director and author of the report, added “the survey also indicated that demand for 7 inch screens among future tablet owners was slightly stronger than for current iPad owners.
These findings reflect the myriad of potential use cases for tablets, where innovative internet based services can be developed in a variety of ways for different markets and segments”.
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Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com