STILLWATER, Minn.--()--With an estimated 1 in 10 Minnesotans continuing to suffer from food insecurity, the ability of Minnesota’s food banks and local food shelves to serve those in need has never been more important. To help address this critical need within the state, Cub Foods, KSTP-TV, MOM Brands, Dr Pepper Snapple Group and Dean Foods are partnering to sponsor the Hunger Action Month food drive under the banner “Give a Little, Feed a Lot” during September at all Cub Foods stores in Minnesota.
“We’re so thankful to partners like Cub, Snapple, Malt-O-Meal, KSTP-TV and Dean Foods for their efforts to fight hunger in our communities”
All proceeds will benefit Second Harvest Heartland and Minnesota’s Feeding America Food Banks, including Channel One Food Bank and Food Shelf, Second Harvest Northern Lakes Food Bank and Second Harvest North Central Food Bank, as well as dozens of local food shelves.
Cub Foods customers and Minnesota residents can support the cause in two easy ways: by purchasing any dry packaged food or a “Community Cupboard Bag” that is already filled with a complete meal and placing it in the specially marked donation bin in the store. Another simple way for customers to donate is rounding up their grocery bill to the nearest dollar at the checkout register and donating the change. All food bin donations will benefit local food shelves and customer cash donations will go to Second Harvest Heartland.
“Far too many of our fellow Minnesotans struggle with putting food on the table each day,” said Cub Foods President Brian Audette. “Cub Foods is extremely thankful for our partnerships with these great organizations and we look forward to working with them as we fight to end hunger in our local communities.”
“Dash for Hunger” Thursday, Sept. 6th
Will Officially Kick off Campaign
To officially celebrate the start of Hunger Action Month, the Cub Foods store in Shorewood (23800 State Highway 7) will host a “Dash for Hunger” supermarket race between local dignitaries on Thursday, September 6th at 12:00 noon. Participants will race around the store pushing grocery carts and collecting non-perishable food. With only three minutes on the clock, the goal is to collect as much product to benefit families who rely upon the Intercongregational Communities Association (ICA) Food Shelf for assistance. Cub Foods will donate the equivalent dollar amount of groceries, with two local Rotary clubs matching Cub’s donation dollar for dollar.
Helping Fight Hunger One Bowl at a Time
MOM Brands is also offering breakfast lovers a unique opportunity to stock up on their favorite cereal while making a donation during Hunger Action Month. Throughout September, customers can look for special 2 for $5 pricing on select Malt-O-Meal® cereals and 4 for $5 on Better Oats® brand instant oatmeal. For every Malt-O-Meal brand cereal or Better Oats brand instant oatmeal purchased during Hunger Action Month, the Malt-O-Meal Company will make a food donation, with a goal to donate one million breakfast servings to families in Minnesota.
Donations Key Sponsor Efforts
Dr Pepper Snapple Group is again serving as a primary sponsor of Hunger Action Month. As part of this effort, they are donating $25,000 to Second Harvest Heartland to help families in need. Additionally, Dean Foods will donate five cents from each sale of select Land O’ Lakes products sold at Cub as a donation to Minnesota’s Feeding America Food Banks.
“We’re so thankful to partners like Cub, Snapple, Malt-O-Meal, KSTP-TV and Dean Foods for their efforts to fight hunger in our communities,” said Rob Zeaske, CEO of Second Harvest Heartland. “More families than ever are counting on our help putting food on the table—if even just for a short time until they get back on their feet. Hunger Action Month is an important time for partnership and coming together to help provide for our neighbors, and we are fortunate to benefit from the generosity of such great community partnerships.”
For more information concerning the “Give a Little, Feed a Lot” food drive, contact Miguel Alba of Cub Foods at 847-644-4410. Media interested in the Dash for Hunger event or additional media opportunities related to Hunger Action Month can contact Luke Friedrich at 952-261-9845.
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