The Cheesecake Factory Supports Feeding America’s Hunger Action Month Campaign This September

CALABASAS HILLS, Calif.--(BUSINESS WIRE)--The Cheesecake Factory^®continues its support for Feeding America, the nation’s leading domestic hunger relief organization, by donating proceeds from its Oreo^®Dream Extreme Cheesecake sales this year.

“We truly value The Cheesecake Factory’s continued support to help aid our local food banks and reduce hunger in America”

The Cheesecake Factorywill donate $0.25 for every slice of its new Oreo^®Dream Extreme Cheesecake sold from September 1, 2012 through the end of August 2013, in support of the organization’s initiatives to mobilize the public to end hunger in the United States.

Also in support of Feeding America’s September Hunger Action Month, The Cheesecake Factory staff members nationwide will participate in a Peanut Butter Drive to benefit local Feeding America food banks. The company’s goal is to collect more than 100,000 pounds of peanut butter throughout September, just in time for back to school lunches for hungry children.

“We truly value The Cheesecake Factory’s continued support to help aid our local food banks and reduce hunger in America,” said Matt Knott, Interim President and CEO of Feeding America. “They have always been a valued partner and share the same goal of ending domestic hunger.”

The Cheesecake Factory’s financial support will aid in Feeding America’s efforts to raise money for its network of more than 200 local food banks that serve 37 million Americans in need each year. Since 2008, The Cheesecake Factory has donated over $2.1 million to Feeding America, which is the equivalent of 14.7 million meals.

“We are honored to support Feeding America in its mission to feed America’s hungry,” said David Overton, Founder of The Cheesecake Factory. “Hunger and poverty continue to be a crisis for many Americans and we are thankful to have the opportunity to provide continued support to Feeding America.”

In other ongoing efforts to support its local communities, The Cheesecake Factory participates in a nationwide Harvest Food Donation Program in which surplus food from the restaurants is regularly donated to local food rescue operations for distribution to soup kitchens and shelters to help those in need. Since the program’s inception in late 2007, The Cheesecake Factory has donated more than 1.8 million pounds of food to those in need.

The Cheesecake Factory partnered with the world’s favorite cookie to create the new Oreo^®Dream Extreme Cheesecake, which debuted at all 158 restaurants nationwide on July 30. The Oreo^®Dream Extreme Cheesecake features vanilla cheesecake loaded with Oreo^®cookies, layers of moist fudge cake and a rich Oreo^® cookie mousse topped with milk chocolate icing and a large Oreo^®cookie wafer.

OREO^® and the OREO^® Wafer Design are registered trademarks of Kraft Foods.

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About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 173 full-service, casual dining restaurants throughout the U.S., including 158 restaurants under The Cheesecake Factory® mark; 14 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

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