Marketing Management Analytics Reports Record Growth of 61% in First Half of 2012

WILTON, Conn.--(BUSINESS WIRE)--Marketing Management Analytics, (MMA), a leader for the past 22 years in helping companies plan, execute, forecast and optimize their brand portfolios, marketing, pricing and product innovation investments, today announced continued record revenue growth of 61% in the first half of 2012, following a record increase of 32% in 2011.

“More than ever, successful brands need to invest in marketing and sales initiatives that drive short-term results while building long-term brand equity”

Over the past 18 months, MMA has developed innovative analytic capabilities that provide greater visibility and insight into consumers’ propensity to respond to emerging media and price and promotion stimuli. These capabilities have been integrated within MMA’s marketing mix modeling and strategic pricing solutions, enabling its clients to better pinpoint and make optimal marketing allocation and pricing investment decisions to generate higher sales and improved ROI on their margins.

MMA has also made significant and leading enhancements to its global delivery, development and operations teams, more than doubling its delivery headcount since last year while creating and integrating industry best practices focused on quality assurance.

Pat Cummings, CEO of MMA, attributed the strong revenue growth to new and existing clients alike and cited gains across multiple industries as the company’s marketing analytics offerings continue to gain traction.

“We are pleased with our ability to consistently meet and exceed our clients’ expectations in identifying, creating and implementing high-value solutions that drive top- and bottom-line results, particularly in the retail, restaurant and consumer products sectors,” said Cummings. “Our focus is on providing innovative, actionable marketing, media, digital and pricing solutions that integrate and align closely with their business models while providing predictive insights that position them to win. By aligning our solutions to drive improved revenue, profit and market share we enable our clients to make better, faster decisions. Their success becomes our success, enabling us to grow with them.”

Cummings said he expects growth at MMA to continue through 2012 as demand for sales and marketing accountability and improved financial effectiveness in those areas increases. “More than ever, successful brands need to invest in marketing and sales initiatives that drive short-term results while building long-term brand equity,” he said. “Most companies, though, are wary of increasing marketing and promotion budgets, particularly in these murky times, until they understand what the ROI is for their existing budgets. MMA is able to help them reinvest money they already have budgeted to make it more effective. We often find that 30% to 40% of a company’s marketing budget is not achieving its target short- or long-term ROI objectives. Converting those inefficiencies into productive spend can have a meaningful impact for our clients.”

Innovation remains a high priority going into 2013. “The MMA data and modeling platforms that support marketing mix and pricing provide a rich foundation for helping our clients with their forecasting needs,” said Cummings.

About MMA

MMA is a unit of leading global custom market research company Ipsos. MMA provides leading predictive analytics services for companies in consumer products, retail, restaurants, pharmaceuticals, durable goods, financial services, automotive, telecommunications and media & entertainment. For more information on MMA, please click here.