CXPA Launches Best Practice Visits Program for Members

WAKEFIELD, Mass.--(BUSINESS WIRE)--The Customer Experience Professionals Association (CXPA), an international non-profit organization created to guide and enhance the growing field of customer experience management, today announced an innovative members-only program called CX Best Practice Visits (BPV). Participants in the unique new program will obtain extensive first-hand knowledge of successful approaches to customer experience (CX).

“Our new Best Practice Visits program is just one of the learning-focused innovations the CXPA is rolling out for members this year”

The inaugural BPV will take place at Fidelity Investments in Boston on October 3, 2012. Attendees will receive unprecedented access to Fidelity’s award-winning CX program and gain insights from its key CX leaders.

Through the BPV offerings, CXPA members will have the opportunity to study CX best practices in more depth and richness than is available through other venues, such as presentations and written case studies. In an industry first, BPV features actively facilitated onsite visits to companies that have developed strong customer experience practices. Structured as immersive communal learning journeys with educational leaders, BPV will also teach participants how to apply what they learn to their own firms.

"Our new Best Practice Visits program is just one of the learning-focused innovations the CXPA is rolling out for members this year," said Bruce Temkin, Chairman of the CXPA. "Our offerings – including the CXPA's broadened schedule of networking activities, educational events, and the new CX Tools program -- are raising the professional skills of our members and strengthening the industry as a whole. We're grateful to our corporate members who have made this possible by stepping forward as BPV hosts. Any organization with a commitment to customer experience will find great value in following their example and joining with us."

"We’re honored to host the inaugural CXPA best practice visit,” said Parrish Arturi, Senior Vice President of Customer Experience at Fidelity Investments. “We have a long heritage of putting customers first, and we’re excited to help advance the field of customer experience management by sharing our learnings with fellow practitioners.”

Due to the unique nature of the BPV program, the CXPA has established eligibility requirements for participants. They must be current CXPA members who are customer experience practitioners within an organization (not a vendor or consultant), and they cannot be from a competitor of the host company. No more than three people from any one company may attend. And, because the BPV program relies on the hospitality and willingness of site hosts to open their facilities, participation is conditional upon acceptance of a set of Rules of Engagement.

Cost to attend is $695 USD per person per BPV session. The inaugural BPV will take place October 3, 2012, at Fidelity Investments in Boston. CXPA members can register on the website. Non-members may find information about the CXPA’s membership structure, benefits, and dues at www.cxpa.org/join.

Led by respected experts in the customer experience field ‒ co-founders Bruce Temkin, Chair, and Jeanne Bliss, Vice Chair ‒ the CXPA supports the professional development of its members and advances the field by providing research and education, establishing standards, offering networking and career opportunities, promoting the industry, and creating a better understanding of the discipline of customer experience management.

About the CXPA

The Customer Experience Professionals Association is a global, non-profit organization dedicated to the advancement of customer experience management best practices. It provides customer experience management professionals with educational and networking opportunities to help them succeed, and facilitates the industry-wide advancement of the discipline of customer experience management. The CXPA’s members include individuals who develop, manage, optimize, and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts, and other stakeholders in the industry.

Founded in April 2011, the CXPA has more than 80 Corporate Members and nearly 1,600 customer experience professionals in its community. CXPA Gold Sponsors include Adobe, Confirmit, ForeSee, RightNow Technologies, SapientNitro, SAP America, Inc., SAS, Tealeaf Technology, Vivisimo, and Vovici, a Verint Systems Company. Clarabridge, Inc., Corsential, Mattersight Corporation, Medallia, and ResponseTek are CXPA Silver Sponsors. For more information, visit www.cxpa.org.

Customer Experience Professionals Association, CXPA, and the CXPA logo are trademarks of the Customer Experience Professionals Association. All other company names mentioned may be trademarks or registered trademarks of their respective holders.