LAS VEGAS--(Bally Technologies (NYSE: BYI) is roaring into the 2012 Global Gaming Expo (G2E) October 1-4 packing a lot of power under the hood – new games, systems, and interactive solutions designed to excite players and rev up casino operators’ revenue and operating efficiency.)--
“by the industry and for the industry.”
Premiering this year in its exhibit no. 1127, Bally unveils two more world-class brands: NASCAR® and Pawn Stars™. Look for them under the flag, “Driving Innovation” at the Sands Expo & Convention Center in Las Vegas, Nev.
“We will showcase an explosion of content as we combined our expanded game studios and systems engineers with our record-setting innovation to create stunning products across games, systems, and interactive technologies,” said Richard M. Haddrill, Chief Executive Officer of Bally Technologies. “This will be our best G2E ever.”
Ramesh Srinivasan, Bally’s President and Chief Operating Officer, added, “This year should prove to be nothing less than amazing as we unveil our new NASCAR brand – the first license that we have carried across both Games and Systems.”
It’s Full-Throttle Ahead with World-Class Licensed Brands
NASCAR Video Slots
The NASCAR video slot features a lineup of who’s who in racing royalty – Clint Bowyer, Dale Earnhardt, Jr., Jeff Gordon, Kevin Harvick, and Jimmie Johnson. NASCAR is delivered on Bally’s ALPHA 2™ Pro Series™ V22/32 cabinet available with both a life-changing Cash Connection™ wide-area progressive top jackpot award and stand-alone versions for non-WAP jurisdictions. Players select their favorite driver and the game screens change to reflect that driver’s team colors and branding. This high-octane experience features three bonuses: The Pit Stop Bonus, Burnout Free Games, and the U-Race™ Bonus.
Virtual Racing™ NASCAR
Bally extends its NASCAR lineup with Virtual Racing NASCAR. This fast-paced, floor-wide community-bonusing event brings the sights, sounds, and thrill of NASCAR racing to casino floors as players select one of eight famous NASCAR drivers. Players root for their driver as the cars race around the track, with the action showcased on the iVIEW™ or iVIEW DM™ player-user-interfaces and CoolSign®-enabled displays throughout the casino resort. The ability of iVIEW DM to bring virtual NASCAR races to life alongside slot play in game windows will make this an even more thrilling experience that delivers the excitement of NASCAR racing to any casino, on any slot game, from any manufacturer, anytime − driving increased coin-in, new-card signups, and carded play.
Bally brings one of the world’s top TV shows to casino floors in Pawn Stars, featuring Rick, grandfather Richard (Old Man), grandson Corey, and Corey’s loveable sidekick Chumlee, from the hit TV series Pawn Stars on the HISTORY® Channel. Airing in more than 150 countries in 37 languages, Pawn Stars has been rated a top cable show in the United States, Europe, and Latin America, and has millions of viewers across the globe.
The game begins when a player chooses their favorite character from the show. Selling and negotiating adds excitement during the Negotiation Bonus, where players choose one of five items to sell and then negotiate with the Pawn Stars for credit awards. With its giant wheel, free games, 11 wheel-bonus prizes, wilds, pick-‘em features, and iDeck interaction, this game promises to be as popular as the show itself.
For-Sale Game Content Driven by 11 New Play Mechanics
The Pro Series cabinets’ for-sale game portfolio is turbo-charged this year as Bally unveils a host of new games featuring engaging play mechanics, clever themes, and animated graphics that deliver an exceptional play experience. From must-hit standalone progressives, multipliers, and entertaining new features that take wilds, stacked reels, free games, Quick Hit™, Hot Zone™, and iDeck™ to the next level, the content for Bally’s Pro Upright, V32, Curve, and Stepper cabinets kicks the fun into high gear.
Must-see core for-sale titles include Sumo Kitty™, wrestling up plenty of fun with the Super Hot Zone™ play mechanic. The delightful devils in Triple Trouble™ deliver a rewarding play experience in a classic Bally theme. Bally’s first 100-line game, Spirit™, engages players with Locking Wilds and rich Native American graphics. Star Signs™, on the innovative Pro Curve cabinet, offers players the chance to choose their zodiac sign to theme the game.
Systems Business Excites Players
Bally’s systems business continues to drive revenue and operating efficiencies for casinos around the globe. At G2E, Bally will showcase new features and functionality in its core slot-management systems ACSC™ and SDS™. SDS works across Windows® and UNIX, offering operators of all sizes a choice of platforms. Bally’s extensive systems product portfolio provides casino operators with one-stop-shopping for solutions necessary to manage casino resorts.
Visitors to Bally’s G2E exhibit will be able to see live demonstrations of iVIEW DM, the award-winning picture-in-picture-style player-user-interface that enables gaming operators to choose where on the game they want to display player information and bonusing promotions. iVIEW DM delivers a full interactive experience that can highlight the resort’s amenities and venues – functioning as a kiosk at the slot machine.
Elite Bonusing Suite™
G2E attendees will see first-hand how iVIEW DM, when coupled with the Elite Bonusing Suite’s DM Tournaments™ solution, enables powerful, floor-wide slot tournaments on any manufacturer’s touchscreen-enabled gaming devices. Earlier this year, DM Tournaments made it possible for one California casino operator to host the “World’s Largest Slot Tournament” with the “Most Machines Running the Same Game Simultaneously” at the same venue.
Virtual Racing, the group-start promotion that lets players select a winning NASCAR race car, horse, or other contest-driven event, will be a standout in Bally’s G2E booth. Casino operators have used Virtual Racing to generate tremendous excitement on the gaming floor, driving coin-in, carded player, and new player’s club signups.
Service Tracking Manager™
Taking center stage in Bally’s systems display will be Service Tracking Manager, the leading-edge automated dispatch and alert system that enhances customer service by routing messages from Bally’s suite of systems products. From managing the slot floor, reviewing table-game alerts, identifying premier patrons, notifying casino hosts, and enrolling “hot” players, Service Tracking Manager takes the efficiency of casino operations to new heights by monitoring, managing, executing, and providing statistical analysis. Service Tracking Manager, which has enhanced and optimized casino operations in one of the world’s largest casinos, interfaces with handheld smart devices such as iPhone® and iPad® for faster routing of casino-floor personnel to patrons.
Bally Interactive Provides a Single View of the Player
Bally’s internet and mobile solutions are designed to give casinos a single view of the player across online, mobile, and traditional land-based gaming platforms. At G2E 2012, Bally will showcase its full suite of interactive solutions including the Bally Mobile™ platform for concierge casino apps and mobile websites; its open iGaming platform that enables casinos to deliver play-for-free and wager-based poker, table games, video slots, and sports betting and choose from best-of-breed content; and a library of interactive games based on proven casino-gaming content.
No other company has the ability to integrate traditional casino systems with online, mobile, and social. As a result, operators can conduct marketing, bonusing, data tracking, and collection seamlessly, enabling them to understand and market to their players in ways never before possible. Players can play the same games, receive the same bonuses, and earn the same points on the casino floor, at home, or on the move.
A key differentiating factor for casino customers choosing Bally as a provider of interactive technology is the Company’s open architecture and integration of Bally’s iGaming platform to casino operators’ traditional systems.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
Global Gaming Expo (G2E) is the international gaming trade show and conference “by the industry and for the industry.” Organized by the American Gaming Association (AGA) and Reed Exhibitions, G2E made its debut in fall 2001, defining itself as the pre-eminent show for the gaming-entertainment industry.
The AGA represents the commercial casino-entertainment industry by addressing federal legislative and regulatory issues. The association also serves as a clearinghouse for information, develops educational and advocacy programs, and provides leadership on industry-related issues of public concern.
Reed Exhibitions is the world's leader in organizing a wide range of events, including exhibitions, conferences, congresses and meetings. In 2006 Reed brought together more than 6 million industry professions from around the world, generating billions of dollars in business. Today Reed events are held in 34 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 37 fully staffed offices. Reed’s portfolio of more than 460 events services 52 key industry sectors.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
NASCAR − NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of NASCAR, Inc.; Pawn Stars − ©2012 A&E Television Networks, LLC. All rights reserved. Pawn Stars, HISTORY, the “H” and their associated logos are trademarks of A&E Television Networks, LLC. Gold & Silver and its associated logos are trademarks of Gold & Silver Coin Shop, Inc. All rights reserved.