SAN DIEGO--(video encoding software, for a wide array of online video footage.)--In conjunction with the kick-off of the 2012 NFL season, Sorenson Media today announced that more than half of the NFL’s 32 teams use Sorenson Squeeze, the global gold-standard
“In our increasingly mobile and multi-screen world, top-quality online video content will become an ever-greater strategic imperative for connecting with fans, customers and partners. Sorenson Media is committed to remaining on the innovative forefront of this rapid evolution.”
As one example, the Carolina Panthers use Sorenson Squeeze to encode and deliver a full range of streaming online video content on the team’s Panthers.com website, including: The Panthers Insider, a daily news report on the team; the weekly Panthers Huddle; footage and interviews from games and practices; and a wide variety of fan-facing content. Currently the Panthers produce and distribute more than 20 videos per week throughout the playing season.
Producing top-quality video for online distribution has become increasingly important for the team, said Mike Craft, senior producer of broadcasting and media content for the Panthers. Over the past several years, web-based content has supplanted broadcast to the extent that 90 percent of Craft’s time is now spent on online content.
“As online video content takes on primary importance in our operations, it is crucial that we produce and deliver the very best video for our fans who access the site from everywhere in the world. Fortunately, we have always had the full support of the Panthers franchise to be on the cutting edge of technology,” said Craft. “After trying a number of other encoding and compression tools on the market, it became clear to us that Squeeze is the only software that makes our online content look as good as broadcast footage; others I’ve tried all looked pixelated and amateurish. I also love the flexibility and ease of the interface with Squeeze. Because it allows us to integrate directly with Avid, I can easily export MXF files and encode into HD MPEG files, then stream the content over the web to a wide array of devices, including mobile.”
Sorenson Squeeze consistently leads the encoding industry in market adoption and optimization for the most popular devices and formats. It was immediately optimized through sophisticated custom presets for every new release of Apple’s iPhone and iPad, Google’s WebM format and Kindle Fire.
In May 2012, Sorenson Media released Sorenson Squeeze 8.5, the fastest and most feature-rich version of the perennial market-leading encoding software. Squeeze 8.5 was also designed to improve workflow productivity through the Sorenson 360 online video platform through enhanced adaptive bitrate encoding, parallel processing, and optimization for all major outputs, including MP4, QuickTime (MOV), WebM and Matroska (MKV).
“We love to see that a growing number of NFL teams are becoming aware of what most Fortune 100 companies and video professionals everywhere know—that Sorenson Media offers the world’s best technology for encoding, managing and delivering video online,” said Peter Csathy, CEO of Sorenson Media. “In our increasingly mobile and multi-screen world, top-quality online video content will become an ever-greater strategic imperative for connecting with fans, customers and partners. Sorenson Media is committed to remaining on the innovative forefront of this rapid evolution.”
About Sorenson Media
Sorenson Media (www.sorensonmedia.com) is an award-winning provider of the highest quality, differentiated video encoding solutions. With highly scalable cloud- and server-based encoding solutions and desktop applications, Sorenson Media empowers the enterprise and video professionals to easily and cost-effectively encode, transcode, manage and deliver the highest-quality video online and to mobile devices. Since 1995, Sorenson Media has been at the forefront of bringing online and mobile video into the economic and cultural mainstream. As video rapidly proliferates online, businesses and video professionals increasingly rely on Sorenson Media's innovative solutions and legacy of trust to meet their evolving needs.