Oracle Applications Users Group Establishes Customer Experience Community

Provides education and information on Oracle’s overall product strategy and direction

ATLANTA--(BUSINESS WIRE)--The Oracle Applications Users Group (OAUG), the world’s largest user knowledgebase for Oracle Applications users, announces the formation of the OAUG Customer Experience Community (CXC) to align with Oracle’s customer experience strategy, which is built around best-in-class CRM, commerce and industry solutions to enable companies to differentiate themselves across all channels, touchpoints and interactions.

“As we have gained understanding of the importance of communicating with the customer, technology has been the key to enabling success. But the evolution of customer relationship management has been difficult to anticipate”

The OAUG CXC, formerly the CRM Connect SIG, more clearly delineates specific product-focused groups and aligns with the strategic direction of Oracle’s overall customer experience footprint to provide the user community with a better understanding of the Oracle Customer Experience movement. The CXC subdivides members into special interest groups (SIGs) based on application, industry or other appropriate divisions. The Siebel SIG and CRM On Demand SIG are the first two special interest groups within the CXC.

“As we have gained understanding of the importance of communicating with the customer, technology has been the key to enabling success. But the evolution of customer relationship management has been difficult to anticipate,” said OAUG CXC Chair Robin Walker. “The transformation of the CRM Connect SIG to the CXC gives us the ability to help the user community ecosystem successfully use existing and new Oracle technologies. We are committed to helping users understand the full spectrum of the customer experience, from each individual application up to the CX strategy that Oracle is leading.”

The CXC board of directors contains five key positions: chair, co-chair, secretary, content coordinator and communications coordinator. Each SIG has a committee to manage its activities, and the chair of each SIG attends the CXC board meetings. Through the OAUG CXC website, members will receive information on Oracle’s overall customer experience strategy and direction. Members may join the CXC and their applicable SIGs.

“The OAUG’s CXC serves as an umbrella to its associated SIGs because it is such a large initiative involving many interrelated features, product lines, functions and disciplines,” said Mark Clark, president of the OAUG. “The formation of this users community illustrates the OAUG’s full support of Oracle’s customer experience strategy and enables our members to get involved at the level in which they are most interested.”

About Oracle Applications Users Group (OAUG^®)

Founded in 1990, the Oracle Applications Users Group (OAUG) is the world’s largest user knowledgebase for Oracle Applications users. The organization serves as an advocate to Oracle Corp. for companies worldwide and represents users of more than 65 Oracle Applications products including Oracle Fusion Applications, Oracle E-Business Suite, Oracle’s PeopleSoft, Oracle’s Agile, Oracle Hyperion, Oracle’s Primavera, Oracle Communications, Oracle’s Siebel CRM and others. The OAUG provides its members with education, networking and support via a wide range of activities and forums including conferences, publications, special interest groups and online communities. For more information about the OAUG, visit the website at oaug.org.