Intelimedix Features Healthcare Analytics that Help Insurers Prepare for Healthcare Reform at 2012 Blue National Summit

TAMPA, Fla.--(BUSINESS WIRE)--Intelimedix, a leader in the healthcare analytics industry, announced today that it will reveal its enhanced Tru:Solutions, a universal analytic platform that houses a suite of healthcare analytics solutions, at the 2012 Blue National Summit September 10-13 in Orlando. Highlighting Tru:Inform, the latest solution on the common analytic platform, Intelimedix will show how the communications solution enhances engagement, improves brand loyalty and decreases costs. More than 2,000 executives are expected to attend the annual summit to exchange best practices and discuss local and national issues in light of healthcare reform.

“Although the more significant mandated changes will not occur until 2014, we believe all payers will aggressively build a strategic response well in advance. And, that’s where Intelimedix’s focus is today, on providing innovative, agile tools and solutions to compete and win in this dynamic marketplace.”

“Healthcare reform requirements are placing significant pressures on insurers, specifically on operating incomes, cost reductions, quality of care and their ability to effectively compete in exchange markets,” said Intelimedix CEO David Robinson. “Although the more significant mandated changes will not occur until 2014, we believe all payers will aggressively build a strategic response well in advance. And, that’s where Intelimedix’s focus is today, on providing innovative, agile tools and solutions to compete and win in this dynamic marketplace.”

Tru:Inform features a unique rules-based communications platform. The Tru:Inform platform allows a payer to focus on the immediate needs of transforming data and information into differentiated communications that integrate well with Exchanges and portals. Tru:Inform’s high-quality, multi-media presentation immediately impacts the level of usefulness and understanding of the communications for providers, employers and members.

To compete in today’s market, consolidated, personalized information is essential. To illustrate, consider a newly diagnosed diabetes patient. Overwhelmed with the news of this condition and how to cope, s/he is often engulfed in a sea of paper, (e.g., insurance forms, statements, health materials, etc.) which typically generates calls with questions, multiple mailings, and often results in increased costs. If the payer used Tru:Inform, the newly diagnosed member would now receive a simplified Explanation of Benefits (EOB) that includes detailed material about diabetes, access and links to important sites on the diagnosis and options for care management. All of this confidential, personalized information arrives in an easy-to-use format with links for more information. Tru:Inform users can tap the built-in feedback mechanisms to adjust audiences, strategies and tactics quickly and cost effectively. With Tru:Inform, payers can more easily combine and streamline information yielding cost savings, improved communications and higher levels of customer satisfaction.

Intelimedix customers already using Tru:Inform confirm a return on investment within one year of operation and outcomes that include:

• Easy-to-generate, customer-centric communications in print and electronic media
• Immediate reductions in print costs
• Increases in portal usage and adoption
• Increased member understanding of care management information, benefits, available options and value, favorably impacting brand loyalty

For more information or a demonstration of Tru:Inform, please visit Intelimedix at booth 1213 at the 2012 Blue National Summit or visit online at www.intelimedix.com. To attend the premier healthcare plan industry event, visit 2012 Blue National Summit.

ABOUT INTELIMEDIX

Intelimedix is a leading provider of market-differentiating solutions in healthcare analytics. Our customizable solutions in employer group reporting, mass customized communications, medical cost containment and outsourced analytics are powered by a common analytic platform that offers previously unattainable levels of capability, speed and accuracy, with direct applicability to Accountable Care Organizations, Third Party Administrators (TPAs), employers/brokers, providers, State Exchanges, health and wellness program providers and consumers.

To learn more, visit the website at www.intelimedix.com.