Samsung Groundbreaking Viral Film ‘SPORT DOESN’T CARE WHO YOU ARE’ Viewed by over 2.9M People in 7 Days

LONDON--(BUSINESS WIRE)--Over 2.9 Million people in 7 days have viewed Samsung’s groundbreaking film at YouTube titled ‘SPORT DOESN’T CARE WHO YOU ARE’, designed to challenge viewers to rethink their attitudes towards Paralympic athletes. The film is part of a pioneering initiative led by Samsung to focus people on ability, not disability, and to get them behind the London 2012 Paralympic Games. (YouTube: http://www.youtube.com/watch?v=pgYY5UrBcOs)

“I have watched the ‘Sport Doesn’t Care Who You Are’ inspirational film. It makes my heart beat really fast when Samsung shows me that they really get what sport is all about and Paralympic sport, in particular.”

Samsung Ambassador, David Beckham who posted the film to his Facebook page said that "this is a very powerful film that shows the enormous effort required of sportspeople who want to compete on the world stage. This film will inspire many people."

‘SPORT DOESN’T CARE WHO YOU ARE’ is based on the belief, enshrined in the campaign manifesto*, that sport doesn’t care who you are or where you are from, Sport doesn’t care if you have two legs, or one, or wheels. Sport only cares that everyone can take part and that you give your all to win.

Academy Award nominee Henry-Alex Rubin has directed this raw, cutting edge film that is a powerful and honest celebration of athletes and their coaches, and the chemistry between them. The film contains behind-the-scenes footage of the punishing training regimes of world-class athletes as they prepare for the Paralympic Games.

James O’Shea, one of the film’s stars and Paralympic Team GB swimmer, who is making his debut at the Games, described it as critical in helping disabled sportsmen and women to get the recognition they deserve. “‘Sport Doesn’t Care Who You Are’ has given me the opportunity to share my passion for sport - we’ve all trained and sweated and bled so hard to get here, the film shows that the Paralympic Games will be just as thrilling and nail-biting as the Olympics.

Sir Philip Craven, President of International Paralympic Committee said: "I have watched the ‘Sport Doesn’t Care Who You Are’ inspirational film. It makes my heart beat really fast when Samsung shows me that they really get what sport is all about and Paralympic sport, in particular. "

The ‘Sport Doesn’t Care Who You Are’ film links sport with social awareness. This inspirational viral film which had ranked the number 1 at the YouTube search on the Paralympics challenges stereotypes and puts the spotlight on Paralympic athletes, showcasing their hard work.

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