Two Denver Small Businesses to Headline SMB Social Media Makeover Forum

DENVER--(BUSINESS WIRE)--Two local Denver small businesses have been selected to headline the upcoming SMB Social Media Makeover Forum (www.listeninteractive.com/registration-Denver) on September 20^that the University of Denver, Daniels College of Business.

“House Lights Media and Partner Colorado Credit Union are typical of many small businesses who understand the value of social media, have launched social media channels, but are not satisfied with their results and need help getting their efforts to the next level.”

The winners -- independent film distributor House Lights Media (http://www.houselightsmedia.com/) and Partner Colorado Credit Union (http://partnercoloradocu.org) -- will receive social media consultations from some of the Denver area’s biggest and most successful brands including the Denver Broncos, Chipotle, Comcast, Frontier Airlines, RE/MAX, and Vail Resorts.

They will appear before a live audience of small businesses and marketing, PR and sales professionals seeking to increase the impact of their social media efforts.

“The SMB Social Media Makeover Forum winners were picked from among many deserving Denver-based small businesses for the social media makeover consultations,” said Forum organizer Dan Greenfield, president of LISTEN Interactive (www.listeninteractive.com), a social media consultancy. “House Lights Media and Partner Colorado Credit Union are typical of many small businesses who understand the value of social media, have launched social media channels, but are not satisfied with their results and need help getting their efforts to the next level.

“By providing a venue to share and learn from the experiences of others, the SMB Social Media Makeover Forum will offer the recipients and members of the audience valuable advice to overcome challenges that stand in the way of successfully identifying and engaging fans, followers and viewers."

Winning Recipients

House Lights Media (HLM) is a Denver-based emerging distribution company. They specialize in the beauty and creativity of independent film and bringing original and inspired projects to the theatrical, VOD and home entertainment market. HLM's mission is to continue pursuing and acquiring quality independent films and introduce talented and innovative filmmakers to North America.

Partner Colorado Credit Union is a not for profit organization that was established in 1931. It has grown to serve the Denver metro area with six neighborhood locations. PCCU offers a range of financial products and services, including checking, savings, home and auto loans.

SMB Social Media Makeover Forum Background

The SMB Social Media Makeover Forum was previously held in Atlanta and Charlotte. It is a unique opportunity for small business owners and marketing professionals to engage in an open conversation and share social media best practices.

In addition, two special "Makeover Counter" workshops will offer deeper dives on lead generation and Web strategies to take social engagement to the next level.

The SMB Social Media Makeover Forum will help the audience realize that they are not alone in trying to determine the best ways to:

Define a directed strategy that complements business objectives
Generate leads
Make content more engaging
Target audiences with the right platform
Ensure organizations are prepared for social engagement
Use the right metrics to measure impact and results

Featured Companies Include:

Chipotle - Joe Stupp, New Media Manager
Comcast - Cindy Parsons, Vice President Communications
Denver Broncos - Stuart Zaas, Digital Media Coordinator
Frontier Airlines - Justin Macauley, Program Manager, Social Media
Infusionsoft - Travis Campbell, Small Business Growth Expert - CO Regional Development Manager
Name.com - Jared Ewey, Community Evangelist
RE/MAX - Cory Vasquez, Senior Public Relations Manager
Social Marketing Conversations – Steven Groves, CEO
Vail Resorts - Stephanie Taylor, Sr. Marketing Manager
Zero-G Creative - Erik Wolf, Founder

The half-day conference takes place Thursday, September 20^th from 8:00 AM to 12:30 PM MT at the Daniels College of Business - University of Denver - 2044 E. Evans Avenue - Denver, CO 80208.

Tickets are $75 through September 19^th and may be purchased online (www.listeninteractive.com/registration-denver) or $99 at the door.

Sponsors: Infusionsoft, Chase, Comcast, Name.com, Business Wire

About the organizer: The event is being produced by LISTEN Interactive (www.listeninteractive.com), a social media engagement consultancy focused on small and mid-sized businesses and the enterprise companies who work with them. Led by social media and PR strategist, Dan Greenfield, LISTEN Interactive is devoted to bringing confidence and clarity to its clients’ social engagement strategies.