SAN FRANCISCO--(WideOrbit Inc., the leading provider of advertising management software for media companies today announced that it has acquired the OneDomain, Inc. business, an Alabama-based software company that develops and markets media planning, research and business intelligence software to television and radio stations as well as ad agencies. The acquisition helps to strengthen WideOrbit’s product offering in advertising sales, CRM and proposal solutions and advances the company’s leadership position as a provider of business solutions for media companies.)--
“We have been integrated with WideOrbit’s core WO Traffic product for many years and are now excited to be integrated with the balance of their team. We believe that joining our products and domain expertise will greatly enhance the experience for our joint clients.”
“We are very pleased to acquire OneDomain,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “OneDomain has a great reputation for building quality software products and we are excited to have their talented team join WideOrbit.”
OneDomain was incorporated October 2001 and has provided television and radio broadcasters with software solutions that allow sales professionals to analyze ratings and intelligently target their approaches to selling time slots to advertisers. Since its first major product release in November 2003, OneDomain has installed more than 600 television and radio stations with MediaOffice, its core Advertising Sales and Proposal system.
About 50% of OneDomain’s clients use WideOrbit’s WO Traffic platform to manage their Traffic, Sales and Billing needs. WideOrbit plans to integrate the OneDomain solutions into its solution suite, taking the best attributes of each product to provide clients with the most advanced, best-of-breed Sales, CRM and Proposal solution that delivers seamless integration with WO Traffic.
“We are extremely confident that WideOrbit will carry on the work that OneDomain has started with our customers and partners,” said Charles Welden, CEO of OneDomain. “We have been integrated with WideOrbit’s core WO Traffic product for many years and are now excited to be integrated with the balance of their team. We believe that joining our products and domain expertise will greatly enhance the experience for our joint clients.”
WideOrbit provides innovative solutions for managing the business of broadcast and cable operations. Headquartered in San Francisco, WideOrbit has offices across the U.S. in addition to sales operations in Asia Pacific. WideOrbit Traffic solutions are used by more than 2,200 televisions stations, radio stations and cable networks around the globe, with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit manages more than $20 billion in advertising revenue annually.
Financial terms of the acquisition have not been disclosed.
WideOrbit (www.wideorbit.com) is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,200 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Dallas; Denver; Seattle; Agawam, MA; and Melbourne, Australia.