lilywrap Launches Business, Set to Revolutionize Gift Wrapping Industry

ATLANTA--(BUSINESS WIRE)--lilywrap today announced the launch of its new business and introduced a unique, patent-pending product to the gift wrapping industry. The company’s innovatively designed stretchy gift wrap with built-in bow fits snugly to a wide variety of packages presenting consumers with a stylish, reusable, and convenient alternative for a custom-wrapped gift.

“How Much Do You Spend on Gift Wrapping?”

“We wanted to develop an eco-friendly product that didn’t sacrifice the chic and often creative results from traditional wrapping paper,” said Ashley Edmonds, CEO of lilywrap and gift-giving enthusiast. “lilywrap is unlike any product we’ve seen in the market – not only due to its smart, reusable design, but also its ease-of-use for the time-crunched American.”

Research shows that the average American spends approximately three hours wrapping holiday presents each year.¹ With lilywrap, gone are the days of tape, scissors and paper cuts. The innovative yet simple "set, cinch and tie" steps evolve the process of gift giving and result in an unmatched, beautifully wrapped present in less than thirty seconds. The stretchy material and built-in bow create a unique product unlike any paper-wrapping alternative that currently exists, mimicking the fitted appearance of paper gift wrap that 98% of U.S. consumers utilize today.¹

lilywrap gift wraps come in fabric patterns that are stylish and trendy, giving consumers a wide selection to match their personal tastes and fit any occasion – birthdays, anniversaries, graduations, showers, holidays and more. The wrap’s durable, versatile material gives it the ability to flex over oddly-shaped packages like a vase, a platter, or even a soccer ball.

Equally important, lilywrap products are designed to appeal to the green-conscious consumers who not only seek convenience, but want to reduce the environmental impact of paper wrapping, which creates four million tons of waste in the U.S. each year -- not including the holiday season.¹ Simply put, lilywrap reusable gift wrap can be used over and over again, giving users that eco-friendly, feel-good vibe in every use.

¹ Truc, Henry. “How Much Do You Spend on Gift Wrapping?” GoBankingRates.com. 23 Dec. 2011. <http://www.gobankingrates.com/personal-finance/how-much-do-you-spend-on-gift-wrapping>

About lilywrap

Headquartered in Atlanta, Georgia, lilywrap’s mission is to help gift-wrappers everywhere materially reduce the amount of time and paper wasted in the gift wrapping process by providing stylish, reusable, and convenient wrapping solutions. With its user-friendly and versatile designs, lilywrap saves both time and trees. lilywrap gift wraps can be found in select retail stores across the U.S., including small boutiques and eco-friendly stores. For more information and to view a how-it-works video, visit www.lilywrap.com.