The Phillips Collection Launches Redesigned Website

NavigationArts’ Vibrant Digital Design Brings the Idea of Modern Art with a Sense of Intimacy Home

MCLEAN, Va.--(BUSINESS WIRE)--NavigationArts is thrilled to announce the launch of a elegantly redesigned website for The Phillips Collection. The Phillips Collection is America’s first museum of modern art, opening its doors in 1921. Today, The Phillips Collection is one of the world’s most distinguished collections of modern and contemporary American and European art.

“The new site conveys the special ambience of the museum and its diverse activities with an engaging design and intuitive navigation.”

The prominent modern art museum in the Nation’s Capital enlisted NavigationArts to find a way to showcase its extensive collection and programming. The Phillips Collection also requested that NavigationArts design a site that would mirror their unique physical location with a contemporary online appearance. Characterized by a personal atmosphere, The Phillips Collection offers a strikingly original and experimental approach to modern art, stressing the continuity between art of the past and present, fulfilling its mission as “an intimate museum combined with an experiment station.”

“NavigationArts is dedicated to creating strategic technological solutions for leading arts organizations such as The Smithsonian Institution and The National Museum of Women in the Arts. We are proud to add The Phillips Collection to the list,” said Leo Mullen, CEO at NavigationArts.

NavigationArts created a distinctly beautiful, interactive, and modern site that focuses on the museum’s most valuable content - art. The redesigned site allows interactivity and dynamic displays of exhibitions, the collection, programs, research and events. By revitalizing the information architecture visitors, patrons, artists and students can more efficiently access important information, including lecture schedules, event information and other educational opportunities offered by the museum.

”Working with the talented designers and other staff at NavigationArts, we were able to realize our goals for the website,” said Ann Greer, Phillips Director of Communications and Marketing. “The new site conveys the special ambience of the museum and its diverse activities with an engaging design and intuitive navigation.”

With the continuing evolution of digital technology, The Phillips Collection’s new visually stimulating site artistically displays their culturally iconic collection and exhibitions and allows the entire world a glimpse into the intimate atmosphere of America’s first modern art museum. To view The Phillips Collection's redesigned website visit www.phillipscollection.org.

NavigationArts is a full-service digital technology consultancy specializing in web strategy, user experience design, and technology. For more information, go to www.navigationarts.com.