Life is good Festival Artists “Band” Together to Help Kids in Need

BOSTON--(BUSINESS WIRE)--Today, Life is good announced that artists performing at the 2012 Life is good Festival will launch individual fundraising pages to raise money for The Life is good Playmakers, the Boston-based lifestyle brand’s nonprofit that provides education, resources and support to frontline childcare providers dedicated to helping kids in need. Sara Bareilles, Michael Franti & Spearhead, and The Fresh Beat Band are among the musicians launching pages to help Life is good raise over $1 million for kids in need at the Life is good Festival, September 22-23 at Prowse Farm, Canton, Mass.

“With a community of fundraisers working together, we can surpass our goal of raising over $1 million to help kids in need.”

Fans across the country can help their favorite artists raise money for kids in need by making a donation to their individual fundraising pages. In addition to an artist donation, fellow optimists can also get involved by creating their own fundraising page at Lifeisgood.com/Festival or by purchasing a Festival ticket.

Fans unable to attend are encouraged to follow Life is good on Twitter (@Lifeisgood) and Facebook for exclusive content and updates from the Festival.

“We’re excited to be participating in the Life is good Festival again this year because we believe in the spirit of promoting positivity and in the good work of The Life is good Playmakers,” said Michael Franti. “Whether you join us at the Festival or throw your own backyard concert with friends, everyone can contribute to the fundraising movement to help kids in need.”

About the Festival

One hundred percent of funds raised and all of Life is good’s net profits from the Festival, including Festival merchandise, will be donated to The Life is good Playmakers.

Adult tickets are $65 for one day, $120 for a two-day pass; kids’ tickets (2-12 years) are $20 for one day, $35 for a two-day pass; kids under two years are admitted for free. Tickets are available at Lifeisgood.com/festival.

In addition to enjoying the Festival lineup, fundraisers can earn the title, “Very Good People” (VGP), and receive exclusive perks and concert privileges based on total funds raised. Rewards packages vary by funding level but include everything from private acoustic performances, meet and greets with Festival artists, on-stage concert viewing, and access to the VGP lounge at the Festival.

“We’ve teamed up with incredible musical talent, and are thrilled that they are inspiring others to join the fundraising movement,” said Bert Jacobs, chief executive optimist for Life is good. “With a community of fundraisers working together, we can surpass our goal of raising over $1 million to help kids in need.”

About the Artists

The 2012 Life is good Festival lineup includes the following artists:

Families can also enjoy the top acts in kids’ entertainment, with performances from The Fresh Beat Band, Dan Zanes & Friends, The KIDZ BOP Kids, and Josh & the JamTones. Once again, Life is good has partnered with Superfly Presents, nationally recognized producers of the iconic Bonnaroo and Outside Lands festivals, to assure a first-class festival experience for all ages.

About The Life is good Company

The Life is good Company spreads the power of optimism and helps kids in need through its products and its nonprofit, The Life is good Playmakers. The Life is good Playmakers provide education, resources, and support to frontline childcare providers who dedicate their lives to helping kids in need. Life is good has raised over $8 million for kids in need to date, principally through the annual Life is good Festival, Life is good products and other fundraising efforts. Please visit Lifeisgood.com for more details.

Life is good® is a registered trademark of The Life is good Company.

About The Life is good Playmakers

The Life is good Playmakers is The Life is good Company’s accredited 501(c)(3) public charity, whose mission is to help kids overcome poverty, violence and illness by partnering with frontline professionals – such as teachers, social workers and Child Life Specialists – who dedicate their lives to caring for them. The Life is good Playmakers use the power of play to build healing, life-changing relationships with the children in their care and have partnered with over 3,500 frontline professionals who care for over 209,000 children each year. To date, over $8 million has been raised to help kids in need, principally through the annual Life is good Festival, Life is good products and other fundraising efforts. For more information please visit Lifeisgood.com/Playmakers.

About Superfly

Superfly Presents was founded in New Orleans in 1996 by Kerry Black, Rick Farman, Richard Goodstone and Jonathan Mayers. Originally set up to become the leading independent local concert promoter, they created the Superfly During JazzFest series, which is now in its 14th year. In 2002, they co-founded and continue to produce the iconic Bonnaroo Music & Arts Festival. Since its inception in 2002, Bonnaroo swiftly earned its status as the country’s premier music and arts event and Rolling Stone called the festival “one of the 50 moments to change the history of rock and roll.” In 2008, Superfly co-founded the acclaimed San Francisco-based Outside Lands Music & Arts Festival. The company has also created the Superfly Marketing Group, a boutique entertainment-marketing agency designed to complement Superfly’s diverse divisions. Superfly Marketing Group leverages the company’s experience, expertise and industry relationships to develop brand partnerships geared towards the passionate entertainment and lifestyle consumer.

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