Gamers Get Opportunity to Preview EA SPORTS NCAA® Football 13 and Madden NFL 13 Video Games and More with SpyderLynk SnapTags!

DENVER--(BUSINESS WIRE)--SpyderLynk, a leading mobile engagement platform company for marketers and creator of the SnapTag^™, announced today that EA SPORTS new blockbuster NCAA® Football 13, and newly released Madden NFL 13 video games are featuring SnapTags on packaging to engage with video game enthusiasts. SnapTags provide gamers with a mobile gateway to instantly receive game information, demonstration videos and an opportunity to instantly connect with EA SPORTS on Facebook.

“By simply snapping a picture of the EA branded “Show Me More”

“SnapTags provide EA SPORTS with an opportunity to connect with fans in a unique way,” said Nicole Skogg, SpyderLynk Founder and CEO. “By simply snapping a picture of the EA branded “Show Me More” SnapTag, fans are able to preview highlights of the new game on their mobile phones and even connect with EA SPORTS on Facebook. This innovative use provides a fun and easy way to get fans involved to build brand awareness and drive sales conversions.”

“SpyderLynk offers an innovative mobile marketing technology solution that provides us the opportunity to connect instantly with any gamer who has a camera phone,” said Christopher Erb, Vice President Brand Marketing, of EA SPORTS. “We were attracted to SnapTags because they are fully customizable and scalable.”

NCAA Football 13 is developed in Orlando, Florida by EA Tiburon. NCAA Football 13 is now available and retails for $59.99 on the Xbox 360 and the PlayStation 3. To learn more about NCAA Football 13, visit http://www.easports.com/ncaa-football. For NCAA Football 13 assets, visit: http://ncaafootball13.newslinevine.com/ or http://info.ea.com. NCAA Football 13 is rated E for Everyone.

Madden NFL 13 is developed in Orlando, Florida by EA Tiburon. Madden NFL 13 is now available and retails for $59.99 on the Xbox 360 and the PlayStation 3, and is also available for $49.99 on Nintendo’s Wii™ console and $39.99 on PlayStation® Vita system. To learn more about Madden NFL 13, visit http://www.easports.com/madden-nfl. For Madden NFL 13 assets, visit: http://maddennfl13.newslinevine.com/ or http://info.ea.com. Madden NFL 13 is rated E for Everyone.

For smartphone users, download the SnapTag Reader App for iPhone or Android. Or text APP to 95871 to get the link to download the SnapTag Reader.

About SpyderLynk

SpyderLynk’s mobile platform allows marketers to activate meaningful mobile marketing engagements using its iconic, QR code alternative, the SnapTag, and a robust suite of marketing solutions. Consumers with smart- or standard- camera phones can snap or scan SnapTags featured on packaging, advertising, signage or screens to bring brand experiences to life. SpyderLynk’s mobile engagement platform combines all the tools a marketer needs to build, serve and measure action-rich digital experiences enabling mobile purchases, coupon downloads, free sample requests, video views, opt-ins, promotional entries, Likes, Pins, Follows, Posts, Tweets, and more. SpyderLynk’s highly integrated solutions are accelerating purchase cycles and driving marketing results for brands such as Coke Zero, Glamour, Revlon, L’Oreal, MillerCoors, Warner Brothers, Toyota, Dos Equis, the Dallas Cowboys and others. SpyderLynk can be found online at www.spyderlynk.com. Follow us on Facebook, Twitter and through the #SnapTag hashtag.

About EA SPORTS

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™ and Fight Night boxing. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About NCAA Football 13

©2012 Electronic Arts Inc. EA, EA SPORTS and the EA SPORTS logo are trademarks of Electronic Arts Inc. The "Officially Licensed Collegiate Products" label is the exclusive property of The Collegiate Licensing Company. The "Collegiate Licensed Product" label is the property of the Independent Labeling Group. All names, logos, team icons, and mascots associated with the NCAA, universities, bowls and conferences are the exclusive properties of the respective institutions. NCAA is a registered trademark of National Collegiate Athletic Association and the NCAA Football logo is a registered trademark of the NCAA licensed to NCAA Football USA, Inc. The Heisman Memorial Trophy and all affiliated service marks are federally registered trademarks of the Heisman Trophy Trust. All other trademarks are the property of their respective owners.

About Madden NFL 13

©2012 Electronic Arts Inc. EA, EA SPORTS and the EA SPORTS logo are trademarks of Electronic Arts Inc.The mark 'John Madden' and the name, likeness and other attributes of John Madden reproduced on this product are trademarks or other intellectual property of Red Bear, Inc. or John Madden, are subject to license to Electronic Arts Inc., and may not be otherwise used in whole or in part without the prior written consent of Red Bear or John Madden. All rights reserved. NFL materials © 2012 NFLP. Officially Licensed Product of NFL PLAYERS | NFLPLAYERS.COM. All rights reserved. All other trademarks are the property of their respective owners.