BilAmerica Unveils New Corporate Logo at the College of American Pathologists Meeting in San Diego

ORLANDO, Fla.--(BUSINESS WIRE)--BilAmerica, one of the nation’s leading providers of Pathology billing and coding services, will reveal its new corporate logo at the College of American Pathologists (CAP) meeting in San Diego on September 9 – 12. BilAmerica will be at booth #713 at the Manchester Grand Hyatt.

“We are excited to unveil our new logo at the CAP ’12 meeting and feel that it will provide better brand recognition and correctly identify our leading market position.”

BilAmerica is proud to announce the launch of its corporate logo in conjunction with the CAP-12 meeting. In addition to a new icon, which graphically depicts the company's name, BilAmerica has adopted "Global Solutions | Local Service^TM" as its tagline. This aptly describes the company's mission to empower clients with global resources and leading-edge technology, while providing personalized local service.

In addition, the new corporate logo reflects BilAmerica’s continued industry leadership and forward thinking business strategies. In January 2012, BilAmerica became part of the Medusind Group of Companies. This newly formed synergy provided the perfect opportunity to initiate a rebranding exercise to better align the BilAmerica image with the expanded corporate capabilities and the addition of many new service offerings. The logo change is also an acknowledgement of the overall size, strength, and diversity of the entire Medusind Group of Companies.

“Our 37 years of experience and well-known expertise is significantly enhanced by a leading global healthcare company, Medusind Solutions. Driven by committed leadership and best in class resources, BilAmerica is uniquely equipped to provide a wide range of dynamic solutions to any size organization, practice or clinic across the nation,” said Scott Risley, President of BilAmerica. “We are excited to unveil our new logo at the CAP ’12 meeting and feel that it will provide better brand recognition and correctly identify our leading market position.”

The new BilAmerica logo will be utilized on all marketing communication materials, including the new booth that will also be unveiled at the CAP ’12 meeting. Whenever the logo is visible, clients and healthcare providers alike may assume that it represents a trusted name in healthcare billing, known throughout the industry.

About BilAmerica

BilAmerica offers the most comprehensive medical billing and coding compliance services available to physicians. BilAmerica is headquartered in Orlando, Florida. For more information visit www.bilamerica.com or call 800.327.4538.

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