ATLANTA--()--Anisa International, the beauty industry’s leading global cosmetic brush, bag and accessory design and manufacturing company, celebrates 20 years of growth and its appearance on the 2012 Inc. 500|5000 list. The company designs and manufactures innovative makeup tools for brands including Laura Mercier, Bare Escentuals, Smashbox, Sonia Kashuk, Sephora, L’Oreal, Estee Lauder and more. It first appeared on the list, an exclusive ranking of the nation’s fastest-growing private companies, in 2009.
“Our company’s core values of integrity, innovation and quality not only extend to our client relationships, but also to our employees and community. That mission has driven much of our success through the years.”
“We’re excited to be recognized for the 26 percent growth we’ve experienced despite the recession and attribute this achievement to our talented team of professionals,” said Anisa Telwar, president and founder of Anisa International. “Our company’s core values of integrity, innovation and quality not only extend to our client relationships, but also to our employees and community. That mission has driven much of our success through the years.”
Commitment to R&D and quality control differentiates company
Founded in 1992, Telwar has used her entrepreneurial spirit, design sense and ability to anticipate consumer needs to shape the company into the innovative industry leader it is today.
At a time when R&D budgets have suffered cuts, Anisa International reinvests approximately 20 percent of its income into new product development. The company holds four patents - – Magnetic with Interchangeable Heads, Interchangeable Retractable and Half Moon Applicator, and Extruded Core – the first three of which are pending global coverage. Patent-pending items include Isotonic, Dual-Sided, Swirl and Luxe brushes with fibers infused with real gold, silver and pearl. Additionally, the company partnered with DuPont™ to develop and produce the groundbreaking Natrafil® line of synthetic brushes. These advances have secured Anisa International's place as the design and manufacturing leader in cosmetic applicator technology.
To ensure end-to-end quality control, Anisa International opened its fully-owned and operated manufacturing facility in Tianjin, China, in 2003. The company received the Workplace Conditions Assessment Achievement Award (Trust ID #166625) from Intertek, which ensures an ethical and responsible work environment.
About Anisa International, Inc.
Anisa International, Inc. is the beauty industry’s leading global cosmetic brush, bag and accessory design and manufacturing company. Founded in 1992, the Company is committed to providing its clients with innovative product design, socially responsible manufacturing, expert education, and marketing support to ensure creation of the best cosmetic brushes and beauty accessories on the market today. Information about Anisa International, Inc. is available at www.anisa.com.
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit www.inc.com.