Park Farther, Get Active and Win a Prize with Innovative Rewards Program

SALT LAKE CITY--(BUSINESS WIRE)--Regular physical activity provides more energy, stronger muscles, less stress and burns calories. Even small changes like walking more can have a positive impact. And now there are more reasons to become physically active—you might win prizes.

“Park here to walk farther and be healthier”

Intermountain Healthcare has partnered with Utah businesses for a statewide program, which is part of the ongoing LiVe public service campaign. More than 23 percent of adults and children in Utah are overweight or obese, contributing to poor health and decreased quality of life.

The innovative program called “Park Farther” encourages people to take a few more steps and provides rewards for being more active. Select parking stalls in about 35 large parking lots of businesses and government agencies have been painted for the program. The remote spaces have been painted with the message, “Park here to walk farther and be healthier,” which is underscored by a large red LiVe logo.

Participants who choose to “Park Farther” can win iPods, iTune gift cards, Amazon gift cards, grocery store gift certificates for fruits and vegetables, and other interesting prizes. Winners are selected by prize patrols that randomly stake-out “Park Farther” locations. To increase your chances of being a winner, simply make it a habit to “Park Farther” in designated parking stalls and see the benefits of increased physical activity. A complete list of locations for the LiVe parking stalls can be found at intermountainlive.org.

Organizations involved in the program include Salt Lake County, West Valley City, Clearfield City, Payson City, Autoliv, Harmons, Days Market, Sportsman’s Warehouse, SelectHealth, and Intermountain Healthcare hospitals and select clinics. Businesses interested in joining the effort toward a healthier Utah are invited to participate and can sign up for the “Park Farther” project online at: intermountainlive.org.

Intermountain’s LiVe public service campaign encourages healthy eating and an active lifestyle.

Intermountain Healthcare is a nonprofit health system based in Salt Lake City. Recognized for its excellent clinical care and low costs, Intermountain addresses the healthcare needs of residents of Utah and southern Idaho. For more information, visit www.intermountainhealthcare.org.