ANAHEIM, Calif.--(Pat Mercuri is President and Founder of One Direct Response, a prominent lead generation firm based in Orange County. Pat has over twenty years of experience in the business and has been involved in the distribution of hundreds of millions of direct mail pieces. The company has a long history of working with clients in financial services, automotive, solar energy, retail spaces and other industries.)--
“In the end, the fact persists that approximately eighty percent of Americans read all or part of their advertising mail.”
“With the popularity of social media, many marketers have questioned the effectiveness of direct marketing versus e-mail, but direct marketing continues to grow and provide great returns if you plan your efforts correctly. The key today is to incorporate the strengths of both channels into your direct marketing efforts and have the right mix of traditional mail and digital options,” said Mercuri. “In the end, the fact persists that approximately eighty percent of Americans read all or part of their advertising mail.”
As consumers’ e-mail boxes have become increasingly cluttered, the role of direct mail has strengthened in some ways. According to industry sources, 73% of consumers prefer mail for receiving new product announcements or offers as compared to 18% for e-mail.
“In many ways direct mail is less cluttered than e-mail marketing,” said Mercuri. “Households receive approximately 25 pieces of mail per week. The average professional receives more than 100 e-mails a day. That’s enough to fill up your inbox quicker than you can clean it out.”
Some industry sources estimates about 300 billion e-mails are sent every day, leaving most consumers feeling overwhelmed.
“Consumers’ mail boxes are perceived as being relatively less cluttered today than their e-mail inboxes. If planned right, your direct mailer has a greater chance of being seen than the many e-mails that are immediately deleted or arrive in spam folders,” said Mercuri.
About Pat Mercuri
Pat Mercuri is a veteran of the direct marketing industry in Orange County. As Founder and President of One Direct Response, Pat has provided innovative and effective direct marketing solutions for a variety of clients in financial services, automotive, solar energy, retail spaces and other industries as well.
For more information visit http://www.1drmm.com/