Triton Digital’s Webcast Metrics Achieves Continued MRC Accreditation

Continuation of Media Rating Council Accreditation Affirms Service’s Compliance with Key Measurement Standards for Online Streaming Audio Industry

LOS ANGELES--(BUSINESS WIRE)--Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced that its Webcast Metrics® solution¹ and all-streams Monthly Ranker reports have received continued accreditation from the Media Rating Council (MRC). The digital audio measurement platform measures thousands of online digital streams in real-time through a comprehensive performance analytics dashboard that is accessible to Triton Digital clients.

“We applaud Triton Digital’s ongoing dedication to delivering quality measurement solutions for the media industry”

The continuation of accreditation was awarded by MRC’s Board of Directors based in part on the results of a rigorous annual audit performed by an independent CPA firm on behalf of the MRC. The audit reviewed Webcast Metrics’ data collection methodology, the calculation of its reported metrics, its methodology disclosures, and its reporting interfaces, among other areas, which were found to be in compliance with industry standards.

“We applaud Triton Digital’s ongoing dedication to delivering quality measurement solutions for the media industry,” said George W. Ivie, Executive Director and CEO of the MRC. He added, “Webcast Metrics’ continued MRC accreditation speaks volumes about its commitment to industry leadership in online audio measurement.”

“In a competitive measurement landscape where accreditation is a very challenging feat to achieve, this stamp of approval from the Media Rating Council is more important than ever,” said Rob Favre, Chief Compliance Officer at Triton Digital. “Our customers represent some of the largest online and traditional radio providers, and they’ve come to expect the level of quality measurement and reporting that Webcast Metrics provides.”

Webcast Metrics is a unique measurement platform that is census-based and reports on server-side audience data without relying on surveys, diaries or estimates. The analytics platform is server-based and accessible on-demand for custom audience analysis. The customizable dashboard feature allows Triton Digital customers to analyze and compare audience metrics on many levels. The service is licensed by hundreds of broadcasters and pure play online services.

To see a full list of accredited companies and services and those under review by the MRC, go to www.mediaratingcouncil.org.

About The Media Rating Council

The MRC is a non-profit industry association established in 1964 composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 75 research products are audited by the MRC. For more information on the MRC or becoming a member of MRC, please visit www.mediaratingcouncil.org.

About Triton Digital

Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.

¹ Accredited metrics include: Active Sessions, Average Active sessions, Session Starts, Average Time Spent Listening, Total Listening Hours and non-IP address based CUME