QuickPlay provides IPTV Operators with a Faster and More Cost-Effective Way to Extend Microsoft Mediaroom Services to OTT Broadband Enabled Devices

AT&T and Bell among customers already using the solution to extend multiscreen services: Company to demo integration at IBC

AMSTERDAM--(BUSINESS WIRE)--QuickPlay Media, Inc. the leading provider of managed solutions for the distribution of premium video to IP-connected devices, today announced enhanced support for the Microsoft® Mediaroom™ IPTV platform. QuickPlay now enables IPTV service providers using Mediaroom and other leading IPTV middleware platforms to quickly and cost-effectively extend their multiscreen services to iOS, Android™ and other OTT, IP-enabled platforms – without the requirement to invest in new infrastructure.

“At IBC, we’ll demonstrate how our cloud-based solution empowers IPTV operators to offer their customers a smartphone, tablet and game console experience with a full range of features and content found on the living-room set-top box, without the requirement of investing in costly infrastructure.”

In addition to having a variety of IPTV services available to choose from, today’s consumers access content from a rapidly expanding variety of devices and platforms. According to a study issued by Forrester Research earlier this year, “62 percent of US online adults aged 18-31 use at least three connected devices.”

With this solution, QuickPlay helps IPTV providers to overcome the resource- and cost-intensive measures associated with trying to keep up with the continued proliferation of devices. QuickPlay supports all major mobile platforms and over 300 device family profiles including: Apple® iPhone™ and iPad™, Amazon® Kindle Fire™, HTC One S™, Motorola® Droid™, Samsung® Galaxy™, Android™ set-top boxes, connected TVs and Microsoft Xbox™ and Windows® 8 devices.

Microsoft Mediaroom is one of the world’s most popular IPTV platforms and is used by 40+ of the world’s leading operators including: AT&T, Telefonica and TELUS. Microsoft Mediaroom delivers TV services to more than eight million consumer households and more than 16 million set-top boxes deployed throughout the Americas, EMEA and APAC.

“There is now a clear path for the many IPTV operators using Microsoft Mediaroom and other middleware platforms to extend their multiscreen services to today’s most popular devices,” said Wayne Purboo, QuickPlay CEO and Co-founder. “At IBC, we’ll demonstrate how our cloud-based solution empowers IPTV operators to offer their customers a smartphone, tablet and game console experience with a full range of features and content found on the living-room set-top box, without the requirement of investing in costly infrastructure.”

The new solution is built on QuickPlay’s cloud-based OpenVideo platform™ and manages all stages of media content transformation – from ingestion and DRM packaging to delivery – for both live and on demand programming. The solution includes:

• Cloud-based service delivery from QuickPlay’s specialized head-end facilities;
• Full media operations and 24/7 service monitoring with industry-leading SLAs;
• Integration with BSS/OSS for Authentication/Authorization;
• Entitlement management for IPTV subscription type & devices in household accounts;
• Flexible Operator-branded UX;
• Companion and remote control functionality with Mediaroom Set Top Box;
• Shared viewing experiences such as pause and resume across DVR and devices;
• Dynamic advertising insertion (FreeWheel, Google® DoubleClick);
• Content protected with PlayReady DRM™ and/or Widevine®;
• Geo-restrictions as required; and
• Broadcaster and studio-approved content protection (MPAA-compliant)

For more information or to arrange a meeting at IBC please click here.

About QuickPlay Media

QuickPlay Media is the leading provider of managed solutions for the distribution of premium video to IP-connected devices. Successfully used by the world’s largest communications and media companies, QuickPlay’s cloud-based OpenVideo platform provides the most scalable and secure way for companies to deliver engaging multiscreen entertainment experiences. For more information, please follow QuickPlay Media on Twitter at @quickplaymedia. Interested parties can also follow QuickPlay on Facebook at facebook.com/quickplaymedia.