Balihoo Webinar Helps National Brands Maximize ROI of Reseller Co-op Marketing Programs

September 12^th Program to Address Enabling Effective Co-op Programs with Digital Marketing

BOISE, Idaho--(BUSINESS WIRE)--Balihoo (www.balihoo.com), the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, today announced a webinar designed to help product manufacturers run more successful co-op programs that their resellers will quickly and easily adopt. “Integrate Digital into Your Co-op Program: Secrets from the Pros” provides practical, insider advice on how manufacturers who rely on reseller networks can more effectively reach local customers through closely coordinated digital marketing activities.

“Integrate Digital into Your Co-op Program: Secrets from the Pros”

The webinar is scheduled for Wednesday, Sept. 12 at 11:00 a.m. Eastern Daylight Time. To learn more and/or register, visit http://bit.ly/PB0oSU.

With an enormous 25% of available annual co-op advertising dollars being left on the table today, there is tremendous opportunity to improve co-op marketing programs. This webinar will help corporations utilize digital marketing strategies that will make co-op marketing efforts more effective at the local level, while dramatically simplifying the process for both manufacturer and reseller. It will address the following topics:

• The role local digital marketing can and should play for resellers
• The state of the industry – how is digital being integrated into co-op programs today?
• How to avoid the three biggest pitfalls when integrating digital into a co-op program
• The single most important digital tactic manufacturers should be funding for their channel

Following the webinar, attendees will have exclusive access to the Co-op Marketing Tool Kit, which includes the “Integrated Co-op Marketing” white paper, presentation slides, and additional resources.

Who: Balihoo

What: Webinar: “Integrate Digital into Your Co-op Program: Secrets from the Pros”

When: Wednesday, September 12, 2012 11:00 AM - 12:00 PM EDT

Where: Click here to register for the webinar.

About Balihoo

Balihoo is the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. By automating local marketing, Balihoo gives national brands unprecedented control over local marketing execution and the ability to control the customer experience closer to the point of purchase. Additional information about Balihoo is available at www.balihoo.com.