PEOPLE StyleWatch Partners with Joyus to Create Exclusive Video Shopping Channel

PEOPLE StyleWatch.com to Produce Co-Branded Videos with Joyus as Exclusive Partner

NEW YORK--(BUSINESS WIRE)--PEOPLE.com, the No. 1 celebrity magazine website, today announces an exclusive Shopping Channel partnership with Joyus, the web’s first premium video shopping platform for consumers, through PEOPLE StyleWatch.com. The 16-part, co-branded video series features must-watch shopping experiences hosted by PEOPLE StyleWatch.com Senior Editor, Zoe Ruderman, as well as syndicated videos produced by Joyus and curated exclusively for PEOPLE StyleWatch.com. The videos will live on PEOPLE StyleWatch.com and Joyus.com. This is the first co-branded shopping channel for Joyus, and the first foray into video e-commerce for PEOPLE.

“Joyus’ unique in-video shopping experience lets users discover products in motion—whether it’s the fit of a sweater or the length of a necklace. This partnership allows us to demonstrate our authority on style and fashion on an innovative platform, ultimately enhancing the consumer e-commerce experience.”

“As PEOPLE StyleWatch.com expands shoppable content, we are constantly seeking out the best way to showcase products our editors are most excited about,” said Janice Morris, Managing Editor, PEOPLE Digital. “Joyus’ unique in-video shopping experience lets users discover products in motion—whether it’s the fit of a sweater or the length of a necklace. This partnership allows us to demonstrate our authority on style and fashion on an innovative platform, ultimately enhancing the consumer e-commerce experience.”

"We're delighted by the opportunity to combine PEOPLE StyleWatch.com's trusted editorial voice with Joyus' pioneering video shopping experience and technology. We think the combination is great for consumers, giving them a completely integrated commerce and content experience, right on PEOPLE StyleWatch.com,” said Sukhinder Singh Cassidy, Founder & CEO, Joyus.

The PEOPLE StyleWatch co-branded videos include sales of brands: Kris Nation, Gorjana, Chloe + Isabel, and more. Each co-branded video will feature PEOPLE StyleWatch curated products, most of which retail for less than $100.

About PEOPLE Digital

PEOPLE.com is the No. 1 celebrity magazine website, with more than 13 million unique users a month and more than 1 billion pageviews. Powered by an extensive team of web-dedicated editors and writers, PEOPLE.com provides an unrivaled 360-degree look at star lives via several channels—the A-Z celebrity bio database, News, Photos, Moms & Babies, Pets, TV Watch, Video and StyleWatch. The site's mobile editions are read by more than 4.5 million users each month, while the site's social media extensions reach nearly 5 million fans every day.

About JOYUS

Joyus is the web's first premium in-video shopping platform dedicated to helping consumers discover and buy the latest trends in fashion, beauty and lifestyle. exclusively through video. Using the power of trusted personalities to inform and inspire, users can shop Joyus videos on Joyus.com and across the web, on Facebook, blogs, and partner sites. Joyus was founded in 2011, with an experienced mgmt team from companies including Google, Ebay, Efficient Frontier, Gap, and is backed by leading venture capital firm Accel Partners.