DENVER--(Shop.org, today ChoiceStream©, a leading innovator in targeted advertising and marketing solutions, announced it’s exhibiting (booth #203) and presenting a BIG !deas session at Shop.org being held September 10-12, 2012. The Shop.org Annual Summit is an event that brings together the most innovative players in the digital retail world in an educational and networking forum for the entire digital retail community: senior management, marketers, merchandisers and solution providers.)--From the show floor of
WHAT: ChoiceStream will present a Big !deas Session, “Maximize your data, Maximize your ROI,” and explore how brands can extract value from data throughout the customer sale cycle by collecting and applying this intelligence in all phases of marketing in real time.
This presentation will explore ChoiceStream’s top-to-bottom solutions that integrate data to drive online advertising and personalized recommendations, with its CRUNCH™ and CONNECT™ technologies. Retailers will gain valuable and relevant insights that power their ability to select who to show an ad to, and select what to show them. Brands will learn how technology can drive well-informed decisions regarding which consumers a brand should market to and what products they should be shown--ultimately leading to increased ROI from both a revenue and customer retention standpoint. Presenters will also give a first look at some key results from ChoiceStream’s annual consumer survey.
WHEN: September 11, 4:15 – 4:45 p.m.
WHO: ChoiceStream’s Bill Guild, Director of Product Management and Millie Park, Vice President and General Manager
WHERE: Room EXPO Hall/Hall AB
About ChoiceStream, Inc.
ChoiceStream is a leading innovator in targeted advertising and personalized marketing solutions that are proven to increase revenue and customer engagement for global retail leaders and Fortune 100 brands. ChoiceStream delivers a top-to-bottom solution that applies proprietary data, first-and third-party behavioral data and sophisticated algorithms to power CRUNCH, an audience targeting solution and CONNECT, a personalized recommendation solution, which optimize the entire sales funnel. For more than ten years, ChoiceStream has partnered with customers including companies like AT&T, Zappos, Tesco, Ticketmaster and MTV to provide industry-leading targeted marketing solutions. For more information, visit www.choicestream.com. Interact on our blog at http://www.choicestream.com/newsfeed/blog/ and follow us on Twitter @ChoiceStream.