Talisma Corporation Announces Expansion into Nordics with Optimal2 Strategic Partnership

LONDON--(BUSINESS WIRE)--Talisma Corporation Pvt. Ltd., a fully owned subsidiary of Campus Management Corp., a global leader in enterprise software and services for higher education institutions, has announced a strategic partnership with Optimal2, a regional leader in Information Management offerings. Through this partnership, Optimal2 will offer Talisma’s range of CRM solutions optimized for higher education institutions and the entire student lifecycle. From recruitment to alumni relations, Optimal2 will deploy the Talisma suite of products to help colleges and universities automate marketing campaigns, streamline workflows across campuses, unite communications histories across communication channels, systems, campuses on a single database, and achieve a unified view of students and other constituents.

“Our partnership with Optimal2 will help customers gain from the combined strengths of the two organizations”

“Our partnership with Optimal2 will help customers gain from the combined strengths of the two organizations,” said Raj Mruthyunjayappa, Managing Director, EMEA and APAC, Talisma Corporation. “Our success in the global higher education market combined with Optimal2’s expertise and leadership providing technology solutions in the region will translate into immense value for Nordic higher education institutions. We are excited by the opportunities offered by the Nordic market.”

“Optimal2 actively helps customers across a wide range of industries drive global operations and achieve goals through the latest innovations in technology,” said Robin Olofsson, Optimal2 Spokesperson. “Our partnership with Talisma provides a critical link to the resources and technology that have proven so successful at higher education institutions throughout the world. We can now help Nordic Institutions gain better RoI from their technology investments while staying competitive in the marketplace.”

Optimal2 will add Talisma CRM to its product portfolio to complement its IT asset discovery, license management and infrastructure management solutions. Optimal2 is also planning to position Talisma as the CRM of choice to higher education institutions in Sweden.

About Talisma Corporation Pvt. Ltd.

Talisma Corporation Pvt. Ltd., a wholly-owned subsidiary of Campus Management Corporation, is the leading provider of Customer Relationship Management (CRM) software for a wide range of industries. Talisma CRM enables organisations to deliver an exceptional customer experience on a global scale through traditional and digital communications channels. Talisma solutions improve customer experience by integrating the power of email, social media, phone, chat, SMS text messaging, print, portal, and Web self-service with a robust and mature Web services platform, comprehensive analytics, and a system-wide knowledgebase.

Talisma serves a variety of industries, including higher education, financial services, travel and leisure, government, business process outsourcing (BPO), and recruiting and staffing. For more information, visit www.talisma.com. To learn more about Talisma’s unique Customer Experience Management approach visit www.talisma.com/cem.

About Optimal2

Optimal2 is helping customers with solutions regarding software inventory, information management and IT-infrastructure lifecycle.