StepLeader Optimizes Ad Campaigns with Dynamic, Actionable Pro-Roll Video Ads for iOS Devices

RALEIGH, N.C.--(BUSINESS WIRE)--StepLeader, a digital solutions provider that delivers information across mobile technology, OTT/Smart TV applications and more, announced today the availability of Pro-roll video advertising designed to provide an engaging, interactive digital media experience. Support for Pro-roll video ads is currently available for iOS platform devices; Android platform support is expected in Q4 2012.

“By adding Pro-roll ads to our mobile video advertising offerings, StepLeader is encouraging our current and potential partners to enrich the user experience. This transition fits the evolution of mobile video and the increasing demand to enhance how users are interacting with mobile ads.”

StepLeader’s advanced Pro-roll video ad capabilities build upon the company’s current pre-roll video offering (launched in 2007) by enabling advertisers to reach hyper-local audiences and increase incoming revenue and sales potential. Advertisers can expect much higher click-through rates (CTR) and effective cost per thousand impressions (eCPMs.) For example, typical banner campaigns receive between .35 and 1.9% CTRs. A recent 21-day video spot by Escape Day Spa, a local customer of StepLeader partner, WSMV-TV Nashville, received 8,252 impressions, 4,168 clicks and a click-through rate of 50.5% - dramatically higher than the average banner campaign CTR.

Dynamic ads provide the opportunity for more interactivity and customer engagement without leaving the mobile app. Advertisers can include a minimum of two and maximum of five calls-to-action such as website, Facebook, Twitter, YouTube, Maps, Coupons, Click-to-Call and more. Advertisers can further leverage their mobile ad inventory by providing a tailored experienced based on location, device type and operating system. StepLeader can launch new Pro-roll campaigns within five days, allowing ad campaign managers to focus on increasing brand awareness with a faster time-to-market.

StepLeader’s digital media partners can now sell enhanced packages to advertisers with additional targeting capabilities to reach niche audiences including sponsorship, impression-based and share of voice. To monitor ad campaign progress, third-party tracking and custom reports are available on a daily basis including impressions, impressions delivered, delivery percentage, click-through rate and video completion rate. In addition to the Pro-roll video ads, StepLeader has added support for interstitial and mobile billboard ads.

“We’re committed to developing opportunities for our advertisers and digital media partners to create more effective and engaging advertising campaigns,” said Brian Handly, CEO of StepLeader. “By adding Pro-roll ads to our mobile video advertising offerings, StepLeader is encouraging our current and potential partners to enrich the user experience. This transition fits the evolution of mobile video and the increasing demand to enhance how users are interacting with mobile ads.”

For more information on Pro-roll video ads or to place your campaigns on StepLeader’s nationwide network, contact the Advertising Team at ads@stepleaderdigital.com.

About StepLeader

Founded in 2005, StepLeader builds innovative digital solutions to help publishers and advertisers create new revenue opportunities in an ever-changing environment of mobile technology, Smart TV applications and more. StepLeader helps publishers create a wide breadth of revenue opportunities across multiple mobile platforms, and helps advertisers extend their reach to more consumers with the most trusted local content from the largest network of premium partners. The company has helped develop and launch more than 107 live mobile apps and serves more than 200 million ads monthly. StepLeader has a proven track record of delivering ROI for its more than 300 partners, including Scripps Television Station Group, Fox Television Stations, LIN Media, Morgan Murphy Media, and News-Press & Gazette Company (NPG).