Web Analytics Demystified Expands Enterprise Support for Systems Integration

PORTLAND, Ore.--(BUSINESS WIRE)--Web Analytics Demystified, the world’s most recognized and respected digital measurement consulting group, is proud to announce that Kevin Willeitner has joined as a partner in the firm. Formerly with the Adobe Consulting group, Mr. Willeitner is a recognized expert in Adobe SiteCatalyst, Adobe Discover, Adobe Insights and the Adobe ReportBuilder dashboard management platform. While Kevin focuses in all industry verticals, he has held leadership roles in the retail space, frequently presenting at Adobe conferences. Mr. Willeitner joins Web Analytics Demystified to lead the company’s analytics systems integration, technical, and dashboard consulting efforts.

“As Web Analytics Demystified continues to grow, we remain focused on bringing in the best possible resources to work with our clients”

“As Web Analytics Demystified continues to grow, we remain focused on bringing in the best possible resources to work with our clients,” says Eric T. Peterson, Founder of Web Analytics Demystified. “Kevin is widely known within the digital analytics community and rounds out the Demystified team with a solid combination of technical skills and strategic vision. With the addition of Kevin, Web Analytics Demystified has assembled the ultimate 'Dream Team' for any company working to leverage digital analytics from strategy to technical execution.”

Mr. Willeitner will be available to work with Demystified clients and prospects starting immediately. His work will focus on helping clients mature their web analytics efforts and develop integration solutions that allow businesses and marketers to develop more complete views of visitor and customer behavior. Kevin will also be leading Demystified’s dashboard development and education efforts, helping clients build world-class communication strategies to facilitate the broader use of analytics across the Enterprise.

We invite you to meet Kevin at Web Analytics Demystified’s free ACCELERATE conference in Boston, Massachusetts on Wednesday, October 24^th, where he will be presenting “Ten Tips for Building Dashboards People Will Actually Use”. Registration for ACCELERATE is on-line at: http://j.mp/accelerate2012

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by internationally known author and former JupiterResearch analyst Eric T. Peterson, provides objective strategic web analytics consulting to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet.

For more information about Web Analytics Demystified please visit www.webanalyticsdemystified.com or call Adam Greco (847) 948-7965.