Cabo Wabo® Tequila Partners with Sixthman to Bring Legendary Rock and Roll Moments to the High Seas

SAN FRANCISCO--(BUSINESS WIRE)--Music festivals at sea have never been more rock ‘n roll. Cabo Wabo®, the original Rock ‘n Roll Tequila, has partnered with the industry leader in music and theme cruise experiences, Sixthman, as a premier spirits partner for a series of rock focused music festivals at sea. Legendary and rising star acts rocking the high seas on upcoming Sixthman and Cabo Wabo partnered music cruise events include KISS, Lynyrd Skynyrd, Doobie Brothers, Outlaws, Sister Hazel, NEEDTOBREATHE and 311.

“Cabo Wabo and Sixthman’s shared passion for rock ‘n roll music makes this partnership a natural fit”

As a premier spirits partner, Cabo Wabo Tequila provides signature cocktails that will be featured throughout a number of Sixthman’s cruise events. Additionally, Cabo Wabo and Sixthman will build consumer awareness for their rock ‘n roll inspired cruises with promotions and special events leading up to select festivals at sea. Events include consumer sweepstakes and bartender cocktail competitions with the winning Cabo Wabo cocktail recipe featured on cruise drink menus.

“Cabo Wabo and Sixthman’s shared passion for rock ‘n roll music makes this partnership a natural fit,” said Umberto Luchini, Head of Marketing, Campari America. “Our loyal tequila enthusiasts are always searching for that next authentic rock ‘n roll experience, and I can think of few better ways to enjoy some of America’s greatest bands than while cruising the Caribbean on Sixthman’s cruises with thousands of other rock fans.”

“Guests of Sixthman festivals at sea LIVE LOUD. We couldn’t be more thrilled to be in partnership with Cabo Wabo Tequila, an authentic rock-n-roll brand with a renegade spirit that blends so well with the experiences we aim to deliver our guests as they celebrate truly unique vacations with their favorite artists and other passionate fans,” said Anthony Diaz, Chief Marketing Officer, Sixthman.

This Halloween weekend, October 27 to October 31, Cabo Wabo Tequila will join Lynyrd Skynyrd and friends on the Simple Man Cruise from Miami, FL, to Key West and Great Stirrup Cay, a private island in the Bahamas along with some of the band’s most passionate fans who will experience an unforgettable up-close-and-personal rock-and-roll vacation. Lynyrd Skynyrd will be joined by special guests the Doobie Brothers, Outlaws, Blackberry Smoke, Bonepony, Dirty Guv’nahs, Drake White, Caddle and many more.

Following a sensational inaugural voyage last fall, the world-renowned rock band KISS and Sixthman have partnered again to unite the KISS Navy for the 2012 KISS Kruise II. Cabo Wabo Tequila will set sail with KISS on Halloween October 31 to November 4, 2012 joining fans rocking from Miami, FL, to Great Stirrup Cay, Bahamas. KISS will perform live concerts in the ship’s main theater, as well as a special unmasked acoustic show on the lido deck. KISS Kruise II also includes a Q&A with the band, costume contests, wild theme nights, and the most insane Halloween blowout any KISS fan could dream of.

From February 24 to March 1, 2013, Cabo Wabo Tequila will join forces with The Rock Boat: The World’s Greatest Floating Music Festival. Embarking on its thirteenth sailing, The Rock Boat, hosted by Sister Hazel, will bring special guests NEEDTOBREATHE along with a line-up of over 25 other artists performing across multiple stages while sailing from Miami to Great Stirrup Cay in the Bahamas.

The Simple Man Cruise, KISS Kruise II and The Rock Boat all set sail aboard Norwegian Pearl. Guests can book their staterooms now at www.simplemancruise.com, www.thekisskruise.com or www.therockboat.com. Fares include entertainment, meals, and access to many Norwegian Pearl amenities, such as two pools, four hot tubs, massive spa, rock climbing wall, bowling alley, casino and fitness center.

In addition to collaborating on The Simple Man Cruise, KISS Kruise II and The Rock Boat, Cabo Wabo Tequila and Sixthman will be creating other ways to create moments that rock for guests and tequila enthusiasts such as exclusive video content and engaging promotions.

About Cabo Wabo Tequila

Cabo Wabo Tequila was originally created by Sammy Hagar to have a superior tequila to serve his friends at his Cabo Wabo Cantina in Cabo San Lucas, Mexico. Cabo Wabo is made from 100-percent Weber Blue Agave and comes in three marques including Blanco, Reposado, and Añejo. It is acknowledged as one of the finest tequilas in the world and won a Double Gold Medal at the 2011 San Francisco World Spirits Competition.

While Gruppo Campari took an ownership stake of Cabo Wabo Tequila in 2008, Sammy Hagar remains intimately involved in Cabo Wabo Tequila as its spokesperson and inspirational founder.

About Sixthman: Sixthman, headquartered in Atlanta, Georgia, sets the stage for guests to experience moments that make life rock by creating festivals at sea that tear down the walls between bands, brands and their fans. Since 2001, we have been pioneering themed cruise experiences and are proud to be celebrating our 11th year and the accomplishment of executing 45 full ship charters. Sixthman has hosted over 85,000 guests for nearly 400,000 days on vacation with world class musical and brand partners such as KISS, Kid Rock, John Mayer, Lynyrd Skynyrd, 311, Zac Brown Band, Lyle Lovett, Barenaked Ladies, Sister Hazel, Turner Classic Movies, VH1, along with engaging festivals at sea such as The Rock Boat, The World’s Greatest Floating Music Festival, and Cayamo: a Journey through Song. INC. Magazine recognized us as America’s Fastest Growing Travel Company and the 87th fastest growing company across all segments on the INC. 500 List.

What is SIXTHMAN? Click here: http://vimeo.com/19267800 | LIVE LOUD with us at http://www.sixthman.net

About Campari America

Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), together with its affiliates Gruppo Campari. At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®. Campari America is also the exclusive US distributor of Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, McClelland’s® Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt Whisky.

Campari America is headquartered in San Francisco, California. More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com. Please enjoy Campari America brands responsibly and in moderation.

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates ("Gruppo Campari"), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey, stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands, including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com.